VividFront

01KPB9CAZ38WTRWQX73AZMV6R1

VividFront

2026-04-16 14:00:00+00:00

58

58

https://app.fireflies.ai/view/01KPB9CAZ38WTRWQX73AZMV6R1

https://meet.google.com/att-bgcw-csv?hs=224

The meeting discussed Moreland's content marketing and SEO performance, highlighting a 10% increase in organic traffic driven by recent blog posts on key non-branded keywords. The March blog boosted organic search sessions by 12%, generating two leads through the 'COBOL Cliff' post. The March newsletter maintained strong engagement with open rates in the high 20% range, and plans were proposed to enhance email signup visibility. Social media resumed with increased activity, resulting in over 200 interactions and significant web traffic. The team outlined a local SEO strategy focusing on Nashville, followed by Milwaukee and Pittsburgh. They also explored targeted Meta ads, emphasizing compelling offers while planning a phased testing approach.

"\\n**Paul Franke**\\nReview Q2 blog schedule and provide feedback on the first April blog to ensure alignment with marketing goals (10:50)\\nProvide compelling introductory offer ideas for the upcoming Meta ads campaign to enhance ad effectiveness and justify spend (52:45)\\n\\n**VividFront**\\nCompile and send a comprehensive list of targeted, low-difficulty, relevant keywords aligned with upcoming Q2 blog topics to guide content marketing efforts (07:20)\\nShare detailed HubSpot contact data derived from blog-generated leads for review to assess lead quality and conversion potential (10:05)\\nImprove newsletter signup visibility on the Moreland website by implementing pop-ups or better placement to increase subscriber growth (14:30)\\nDevelop April newsletter content including integration of blog posts and a preview section for ongoing projects to maintain engagement and inform subscribers (15:30)\\nCreate and share instructions on managing Google Business Profile access and setup process for new office locations to facilitate local SEO efforts (56:30)\\nScope and initiate local SEO landing page templates and Google Business Profile setup for the Nashville office to improve local search visibility (25:40)\\nAnalyze website referral traffic from Clutch listing to assess return on investment and inform future listing strategy (29:50)\\nPrepare Meta ads infrastructure plan including landing page setup and feedback loop integration with HubSpot to optimize lead qualification and campaign performance (38:30)\\nCoordinate with Moreland on testing multiple ad offers using static ads to identify optimal messaging and cost per acquisition before producing video ads (50:00)\\n\\n**Kyle Mollison**\\nLead brainstorming session to define compelling introductory offers for Meta ads to enhance campaign appeal and conversion rates (52:45)\\nAssist in rollout and strategy for Meta ads campaign including setup of HubSpot integration and feedback mechanisms to improve lead quality and campaign ROI (38:30)\\nSupport local SEO setup by advising on Google Business Profile video verification and address privacy controls to ensure compliance and successful profile activation (53:00)\\n\\n**Justin Wray**\\nInform team when Anthropic partnership program listing goes live to enable timely marketing blast and leverage partnership benefits (18:50)\\n"

[{"index": 0, "text": "Hello.", "raw_text": "Hello.", "start_time": 0.08, "end_time": 0.48, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 1, "text": "How are you?", "raw_text": "How are you?", "start_time": 1.2, "end_time": 1.92, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 2, "text": "Great.", "raw_text": "Great.", "start_time": 2.72, "end_time": 3.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 3, "text": "How are you doing?", "raw_text": "How are you doing?", "start_time": 3.12, "end_time": 3.84, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 4, "text": "Good, good.", "raw_text": "Good, good.", "start_time": 4.16, "end_time": 5.2, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 5, "text": "Thank you for, for being flexible with the meeting this week.", "raw_text": "Thank you for, for being flexible with the meeting this week.", "start_time": 7.6, "end_time": 10.24, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 6, "text": "I know that was kind of a pain in the butt, but.", "raw_text": "I know that was kind of a pain in the butt, but.", "start_time": 10.24, "end_time": 12.28, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 7, "text": "No, no worries.", "raw_text": "No, no worries.", "start_time": 12.28, "end_time": 13.08, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 8, "text": "No worries.", "raw_text": "No worries.", "start_time": 13.08, "end_time": 13.68, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 9, "text": "Appreciate it.", "raw_text": "Appreciate it.", "start_time": 14, "end_time": 14.8, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 10, "text": "Do you.", "raw_text": "Do you.", "start_time": 17.92, "end_time": 18.48, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 11, "text": "Let me mute that?", "raw_text": "Let me mute that?", "start_time": 18.8, "end_time": 19.88, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 12, "text": "Do you know if Justin's joint.", "raw_text": "Do you know if Justin's joint.", "start_time": 19.88, "end_time": 21.44, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 13, "text": "I don't know if he accepted.", "raw_text": "I don't know if he accepted.", "start_time": 21.44, "end_time": 22.64, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 14, "text": "I'm not sure.", "raw_text": "I'm not sure.", "start_time": 24.32, "end_time": 25.93, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 15, "text": "We can give them a minute.", "raw_text": "We can give them a minute.", "start_time": 27.05, "end_time": 28.73, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 16, "text": "Yeah, sounds good.", "raw_text": "Yeah, sounds good.", "start_time": 28.97, "end_time": 30.17, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 17, "text": "How's your week going?", "raw_text": "How's your week going?", "start_time": 30.73, "end_time": 31.77, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 18, "text": "Too much fun.", "raw_text": "Too much fun.", "start_time": 33.53, "end_time": 34.33, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 19, "text": "Too much fun?", "raw_text": "Too much fun?", "start_time": 35.05, "end_time": 35.85, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 20, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 36.25, "end_time": 36.73, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 21, "text": "What you been up to?", "raw_text": "What you been up to?", "start_time": 37.13, "end_time": 38.17, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 22, "text": "Oh, we got all kind of stuff going on.", "raw_text": "Oh, we got all kind of stuff going on.", "start_time": 38.41, "end_time": 40.33, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 23, "text": "Good, good.", "raw_text": "Good, good.", "start_time": 41.05, "end_time": 42.25, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 24, "text": "Work stuff, life stuff, all of it.", "raw_text": "Work stuff, life stuff, all of it.", "start_time": 43.53, "end_time": 45.77, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 25, "text": "Work stuff like.", "raw_text": "Work stuff like.", "start_time": 46.17, "end_time": 47.05, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 26, "text": "Well, I was off last week with spring break with the family in Florida, which was a great time.", "raw_text": "Well, I was off last week with spring break with the family in Florida, which was a great time.", "start_time": 47.05, "end_time": 53.13, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 27, "text": "Oh, that's.", "raw_text": "Oh, that's.", "start_time": 53.62, "end_time": 53.98, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 28, "text": "We're in Florida.", "raw_text": "We're in Florida.", "start_time": 53.98, "end_time": 54.82, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 29, "text": "We did.", "raw_text": "We did.", "start_time": 55.06, "end_time": 55.78, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 30, "text": "We did Disney for two days.", "raw_text": "We did Disney for two days.", "start_time": 56.02, "end_time": 57.7, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 31, "text": "Oh, wow.", "raw_text": "Oh, wow.", "start_time": 57.94, "end_time": 58.66, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 32, "text": "And then we went to Marco island for a week.", "raw_text": "And then we went to Marco island for a week.", "start_time": 59.3, "end_time": 62.34, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 33, "text": "Beautiful.", "raw_text": "Beautiful.", "start_time": 63.06, "end_time": 63.78, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 34, "text": "I figured out a great life hack.", "raw_text": "I figured out a great life hack.", "start_time": 65.3, "end_time": 67.1, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 35, "text": "If you ever go to Marco Island,.", "raw_text": "If you ever go to Marco Island,.", "start_time": 67.1, "end_time": 68.58, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 36, "text": "I want to hear it.", "raw_text": "I want to hear it.", "start_time": 68.98, "end_time": 69.82, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 37, "text": "Because actually my experience, I mean, Marco island is beautiful, but my husband and I just kind of went there for a day years ago and didn't know where to go.", "raw_text": "Because actually my experience, I mean, Marco island is beautiful, but my husband and I just kind of went there for a day years ago and didn't know where to go.", "start_time": 69.82, "end_time": 77.1, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 38, "text": "Like everything was like felt walled off.", "raw_text": "Like everything was like felt walled off.", "start_time": 77.1, "end_time": 79.14, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 39, "text": "Oh, I got it for you then.", "raw_text": "Oh, I got it for you then.", "start_time": 80.04, "end_time": 81.72, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 40, "text": "So.", "raw_text": "So.", "start_time": 82.04, "end_time": 82.44, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 41, "text": "There are lots of houses like on those inlets all over the place.", "raw_text": "There are lots of houses like on those inlets all over the place.", "start_time": 85.96, "end_time": 90.44, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 42, "text": "Right.", "raw_text": "Right.", "start_time": 90.52, "end_time": 90.84, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 43, "text": "That you can rent for a week or whatever.", "raw_text": "That you can rent for a week or whatever.", "start_time": 90.84, "end_time": 94.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 44, "text": "And you can get them within walking distance of the beach.", "raw_text": "And you can get them within walking distance of the beach.", "start_time": 95.08, "end_time": 98.68, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 45, "text": "And the beach is gorgeous.", "raw_text": "And the beach is gorgeous.", "start_time": 99.8, "end_time": 101.16, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 46, "text": "Right.", "raw_text": "Right.", "start_time": 101.16, "end_time": 101.4, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 47, "text": "It's huge.", "raw_text": "It's huge.", "start_time": 101.4, "end_time": 102.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 48, "text": "It's so wide and long.", "raw_text": "It's so wide and long.", "start_time": 102.68, "end_time": 104.36, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 49, "text": "But if, if.", "raw_text": "But if, if.", "start_time": 106.85, "end_time": 107.65, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 50, "text": "So if you get a house that's close to the beach and you can get them for a pretty reasonable price, there's a JW Marriott that we've stayed at before when I had points, but I didn't want to spend sixteen hundred dollars a night to stay there.", "raw_text": "So if you get a house that's close to the beach and you can get them for a pretty reasonable price, there's a JW Marriott that we've stayed at before when I had points, but I didn't want to spend sixteen hundred dollars a night to stay there.", "start_time": 107.65, "end_time": 124.05, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 51, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 124.37, "end_time": 124.85, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 52, "text": "But what I figured out is they have cabanas that are right on the beach and they're beautiful.", "raw_text": "But what I figured out is they have cabanas that are right on the beach and they're beautiful.", "start_time": 125.09, "end_time": 132.86, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 53, "text": "They seat like 20 people.", "raw_text": "They seat like 20 people.", "start_time": 133.26, "end_time": 135.1, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 54, "text": "Wow.", "raw_text": "Wow.", "start_time": 135.74, "end_time": 136.22, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 55, "text": "You can rent that cabana without staying at the JW Marriott.", "raw_text": "You can rent that cabana without staying at the JW Marriott.", "start_time": 137.74, "end_time": 142.38, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 56, "text": "Oh, wow.", "raw_text": "Oh, wow.", "start_time": 143.02, "end_time": 143.82, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 57, "text": "And if you go at the right time.", "raw_text": "And if you go at the right time.", "start_time": 144.14, "end_time": 146.22, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 58, "text": "So we would.", "raw_text": "So we would.", "start_time": 148.62, "end_time": 149.42, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 59, "text": "I would go check in like 8:30 in the morning and they'll ask you, are you staying here?", "raw_text": "I would go check in like 8:30 in the morning and they'll ask you, are you staying here?", "start_time": 149.42, "end_time": 155.1, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 60, "text": "No, I'm not staying here.", "raw_text": "No, I'm not staying here.", "start_time": 155.34, "end_time": 156.54, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 61, "text": "No problem.", "raw_text": "No problem.", "start_time": 156.88, "end_time": 157.28, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 62, "text": "Just give me a credit card.", "raw_text": "Just give me a credit card.", "start_time": 157.28, "end_time": 158.64, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 63, "text": "Okay, here's my credit card.", "raw_text": "Okay, here's my credit card.", "start_time": 158.64, "end_time": 159.92, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 64, "text": "And they're like looking around for a card reader.", "raw_text": "And they're like looking around for a card reader.", "start_time": 160.24, "end_time": 163.2, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 65, "text": "They're like, oh, here's one.", "raw_text": "They're like, oh, here's one.", "start_time": 163.2, "end_time": 164.36, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 66, "text": "Oh, it doesn't work.", "raw_text": "Oh, it doesn't work.", "start_time": 164.36, "end_time": 165.36, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 67, "text": "Oh, here's one.", "raw_text": "Oh, here's one.", "start_time": 165.36, "end_time": 166.16, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 68, "text": "Oh, it doesn't work.", "raw_text": "Oh, it doesn't work.", "start_time": 166.16, "end_time": 167.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 69, "text": "Go ahead, show them to their cabana.", "raw_text": "Go ahead, show them to their cabana.", "start_time": 169.76, "end_time": 171.4, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 70, "text": "It's like $600 for the day and I got it for free twice.", "raw_text": "It's like $600 for the day and I got it for free twice.", "start_time": 171.4, "end_time": 175.84, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 71, "text": "Oh, just funny because they said the machine wasn't working.", "raw_text": "Oh, just funny because they said the machine wasn't working.", "start_time": 176.24, "end_time": 179.2, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 72, "text": "Yeah, we don't charge these things out here in the hut, so just go ahead.", "raw_text": "Yeah, we don't charge these things out here in the hut, so just go ahead.", "start_time": 179.28, "end_time": 184.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 73, "text": "Amazing.", "raw_text": "Amazing.", "start_time": 184.58, "end_time": 185.14, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 74, "text": "Oh, my gosh.", "raw_text": "Oh, my gosh.", "start_time": 185.14, "end_time": 186.5, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 75, "text": "Well, and then they come serve you food and drinks all day in a cabana.", "raw_text": "Well, and then they come serve you food and drinks all day in a cabana.", "start_time": 186.5, "end_time": 190.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 76, "text": "It's great.", "raw_text": "It's great.", "start_time": 190.5, "end_time": 191.06, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 77, "text": "Okay.", "raw_text": "Okay.", "start_time": 191.54, "end_time": 191.98, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 78, "text": "This sounds like a dream.", "raw_text": "This sounds like a dream.", "start_time": 191.98, "end_time": 193.22, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 79, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 193.54, "end_time": 194.02, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 80, "text": "Oh, my gosh.", "raw_text": "Oh, my gosh.", "start_time": 195.3, "end_time": 196.1, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 81, "text": "That's my life hack tip for the day.", "raw_text": "That's my life hack tip for the day.", "start_time": 196.26, "end_time": 198.58, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 82, "text": "Well, fingers crossed.", "raw_text": "Well, fingers crossed.", "start_time": 199.22, "end_time": 200.38, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 83, "text": "They never fix those machines.", "raw_text": "They never fix those machines.", "start_time": 200.38, "end_time": 201.82, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 84, "text": "Yeah, right.", "raw_text": "Yeah, right.", "start_time": 201.82, "end_time": 202.42, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 85, "text": "Just keep that chill vibe.", "raw_text": "Just keep that chill vibe.", "start_time": 202.9, "end_time": 204.5, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 86, "text": "Yeah, that's great.", "raw_text": "Yeah, that's great.", "start_time": 204.98, "end_time": 207.38, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 87, "text": "Well, that sounds like a great trip.", "raw_text": "Well, that sounds like a great trip.", "start_time": 208.18, "end_time": 209.5, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 88, "text": "How many kids do you have?", "raw_text": "How many kids do you have?", "start_time": 209.5, "end_time": 210.42, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 89, "text": "I have two kids.", "raw_text": "I have two kids.", "start_time": 211.02, "end_time": 211.82, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 90, "text": "Okay.", "raw_text": "Okay.", "start_time": 212.14, "end_time": 212.58, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 91, "text": "But we went.", "raw_text": "But we went.", "start_time": 212.58, "end_time": 213.1, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 92, "text": "We went with another family and they have three kids, so.", "raw_text": "We went with another family and they have three kids, so.", "start_time": 213.1, "end_time": 217.66, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 93, "text": "Yeah, we had a good time hanging out on the beach.", "raw_text": "Yeah, we had a good time hanging out on the beach.", "start_time": 220.14, "end_time": 222.7, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 94, "text": "Yeah, that sounds amazing.", "raw_text": "Yeah, that sounds amazing.", "start_time": 223.58, "end_time": 224.78, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 95, "text": "Well, welcome back to real life, though.", "raw_text": "Well, welcome back to real life, though.", "start_time": 224.78, "end_time": 227.9, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 96, "text": "It sounds like you're having fun.", "raw_text": "It sounds like you're having fun.", "start_time": 227.9, "end_time": 229.26, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 97, "text": "I am.", "raw_text": "I am.", "start_time": 229.58, "end_time": 230.14, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 98, "text": "What we do is fun.", "raw_text": "What we do is fun.", "start_time": 231.58, "end_time": 232.62, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 99, "text": "Love it.", "raw_text": "Love it.", "start_time": 233.34, "end_time": 233.82, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 100, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 233.82, "end_time": 234.06, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 101, "text": "That's amazing.", "raw_text": "That's amazing.", "start_time": 234.06, "end_time": 234.7, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 102, "text": "Well, we agree and are excited to share kind of our first view of performance over the past, you know, what, two weeks or so here or, you know, I guess we.", "raw_text": "Well, we agree and are excited to share kind of our first view of performance over the past, you know, what, two weeks or so here or, you know, I guess we.", "start_time": 235.9, "end_time": 247.51, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 103, "text": "We had published some blogs, sent some things in March.", "raw_text": "We had published some blogs, sent some things in March.", "start_time": 247.51, "end_time": 249.75, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 104, "text": "So we'll review kind of performance to date.", "raw_text": "So we'll review kind of performance to date.", "start_time": 249.83, "end_time": 252.309, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 105, "text": "Kyle will be joining, I don't know, probably in about 15 minutes or so.", "raw_text": "Kyle will be joining, I don't know, probably in about 15 minutes or so.", "start_time": 252.55, "end_time": 256.23, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 106, "text": "He has had a call that seems to be going over quite a bit.", "raw_text": "He has had a call that seems to be going over quite a bit.", "start_time": 256.55, "end_time": 260.39, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 107, "text": "So we're going to save some kind of larger Q2 initiatives, some discussion on paid media, local SEO for when he pops in here.", "raw_text": "So we're going to save some kind of larger Q2 initiatives, some discussion on paid media, local SEO for when he pops in here.", "start_time": 262, "end_time": 269.84, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 108, "text": "Oh, and there's Justin.", "raw_text": "Oh, and there's Justin.", "start_time": 269.84, "end_time": 270.96, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 109, "text": "Perfect.", "raw_text": "Perfect.", "start_time": 271.12, "end_time": 271.6, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 110, "text": "Hey, Justin.", "raw_text": "Hey, Justin.", "start_time": 273.68, "end_time": 274.56, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 111, "text": "Hello.", "raw_text": "Hello.", "start_time": 275.12, "end_time": 275.68, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 112, "text": "How are you?", "raw_text": "How are you?", "start_time": 276.32, "end_time": 277.04, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 113, "text": "Good.", "raw_text": "Good.", "start_time": 277.76, "end_time": 278.12, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 114, "text": "How's it going?", "raw_text": "How's it going?", "start_time": 278.12, "end_time": 278.8, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 115, "text": "Good, good.", "raw_text": "Good, good.", "start_time": 279.36, "end_time": 280.08, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 116, "text": "We're about to kick things off.", "raw_text": "We're about to kick things off.", "start_time": 280.4, "end_time": 281.68, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 117, "text": "Okay.", "raw_text": "Okay.", "start_time": 282.4, "end_time": 282.96, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 118, "text": "So for marketing support, we'll go through each kind of pillar individually.", "raw_text": "So for marketing support, we'll go through each kind of pillar individually.", "start_time": 282.96, "end_time": 286.24, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 119, "text": "Content marketing, SEO, email, social media.", "raw_text": "Content marketing, SEO, email, social media.", "start_time": 286.56, "end_time": 290.34, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 120, "text": "And then like I said, next up we'll talk about some maybe larger Q2 initiatives, local SEO, paid media.", "raw_text": "And then like I said, next up we'll talk about some maybe larger Q2 initiatives, local SEO, paid media.", "start_time": 290.5, "end_time": 296.1, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 121, "text": "All right, I'll kick it over to Lizzie to start us off with blogging support and SEO.", "raw_text": "All right, I'll kick it over to Lizzie to start us off with blogging support and SEO.", "start_time": 297.14, "end_time": 302.14, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 122, "text": "Awesome.", "raw_text": "Awesome.", "start_time": 302.14, "end_time": 302.5, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 123, "text": "Great.", "raw_text": "Great.", "start_time": 302.5, "end_time": 302.9, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 124, "text": "So taking a look at our site traffic, I pulled this.", "raw_text": "So taking a look at our site traffic, I pulled this.", "start_time": 303.14, "end_time": 305.54, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 125, "text": "This is comparing the last three months with the previous three.", "raw_text": "This is comparing the last three months with the previous three.", "start_time": 305.54, "end_time": 308.26, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 126, "text": "So we can see here that we're trending up.", "raw_text": "So we can see here that we're trending up.", "start_time": 308.98, "end_time": 311.38, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 127, "text": "Things are looking good.", "raw_text": "Things are looking good.", "start_time": 311.38, "end_time": 312.34, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 128, "text": "Total clicks were up 10%.", "raw_text": "Total clicks were up 10%.", "start_time": 312.34, "end_time": 314.58, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 129, "text": "And then we saw our impressions go up quite a bit compared to the last three, the three.", "raw_text": "And then we saw our impressions go up quite a bit compared to the last three, the three.", "start_time": 314.58, "end_time": 319.53, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 130, "text": "Three months of last year.", "raw_text": "Three months of last year.", "start_time": 320.09, "end_time": 321.77, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 131, "text": "And we also see improvements in our ranking position as well.", "raw_text": "And we also see improvements in our ranking position as well.", "start_time": 322.25, "end_time": 325.21, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 132, "text": "So this is with all that blog content that we're pushing out.", "raw_text": "So this is with all that blog content that we're pushing out.", "start_time": 325.21, "end_time": 328.05, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 133, "text": "It's really helping Moreland move closer up in the search queries.", "raw_text": "It's really helping Moreland move closer up in the search queries.", "start_time": 328.05, "end_time": 332.89, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 134, "text": "We're obviously ranking quite high for branded search queries like Moreland Connect, but wanted to pull some of the non branded search queries that our top ranking for Moreland So topics such as EHR data.", "raw_text": "We're obviously ranking quite high for branded search queries like Moreland Connect, but wanted to pull some of the non branded search queries that our top ranking for Moreland So topics such as EHR data.", "start_time": 333.37, "end_time": 346.65, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 135, "text": "We have a blog around that.", "raw_text": "We have a blog around that.", "start_time": 346.65, "end_time": 347.89, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 136, "text": "Best tools for Building Data Pipelines, Generative AI.", "raw_text": "Best tools for Building Data Pipelines, Generative AI.", "start_time": 348.21, "end_time": 351.09, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 137, "text": "We're also seeing the cheap AI API keywords we're ranking for as well.", "raw_text": "We're also seeing the cheap AI API keywords we're ranking for as well.", "start_time": 351.17, "end_time": 356.85, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 138, "text": "And then just pulled out the top three blogs that we're seeing the most impressions on right now.", "raw_text": "And then just pulled out the top three blogs that we're seeing the most impressions on right now.", "start_time": 357.17, "end_time": 362.37, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 139, "text": "The cheap AI, the EHR data, which obviously goes in line with those non branded search queries as well as the AI agent orchestration toolbox blog that we put together at the end of last year.", "raw_text": "The cheap AI, the EHR data, which obviously goes in line with those non branded search queries as well as the AI agent orchestration toolbox blog that we put together at the end of last year.", "start_time": 362.77, "end_time": 374.45, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 140, "text": "I just, I have a question here.", "raw_text": "I just, I have a question here.", "start_time": 376.27, "end_time": 378.75, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 141, "text": "I don't know when the last time we looked at the non branded keywords that we want to be ranking high for.", "raw_text": "I don't know when the last time we looked at the non branded keywords that we want to be ranking high for.", "start_time": 379.71, "end_time": 387.15, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 142, "text": "I don't know what generative AI and constructive market means, but can we, can we take a look at some.", "raw_text": "I don't know what generative AI and constructive market means, but can we, can we take a look at some.", "start_time": 388.75, "end_time": 398.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 143, "text": "It doesn't have to be on this call, but just take a look at the keywords that we would like or we think we have a good shot at ranking for that is germane to what we're doing.", "raw_text": "It doesn't have to be on this call, but just take a look at the keywords that we would like or we think we have a good shot at ranking for that is germane to what we're doing.", "start_time": 398.67, "end_time": 413.54, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 144, "text": "Absolutely.", "raw_text": "Absolutely.", "start_time": 414.1, "end_time": 414.78, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 145, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 414.78, "end_time": 415.1, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 146, "text": "And in our last step too, we can, we can pull out some of those ones that Kyle and I had put together for some of those upcoming blogs.", "raw_text": "And in our last step too, we can, we can pull out some of those ones that Kyle and I had put together for some of those upcoming blogs.", "start_time": 415.1, "end_time": 422.18, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 147, "text": "Yeah, that's more about like the legacy modernization and benefits to application modernization.", "raw_text": "Yeah, that's more about like the legacy modernization and benefits to application modernization.", "start_time": 423.38, "end_time": 429.3, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 148, "text": "So I can put those more in a more comprehensive document or even just through email, just so you can see what we're, what we're going for.", "raw_text": "So I can put those more in a more comprehensive document or even just through email, just so you can see what we're, what we're going for.", "start_time": 429.54, "end_time": 438, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 149, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 438, "end_time": 438.44, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 150, "text": "Okay, cool.", "raw_text": "Okay, cool.", "start_time": 438.44, "end_time": 439.52, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 151, "text": "Yeah, I think Paul, that may have been.", "raw_text": "Yeah, I think Paul, that may have been.", "start_time": 439.76, "end_time": 441.52, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 152, "text": "Or I think part of that was in the Q2 blog topics we sent over.", "raw_text": "Or I think part of that was in the Q2 blog topics we sent over.", "start_time": 442.4, "end_time": 446.64, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 153, "text": "It had some of those keywords, but we can send you like a full like Goldilocks keyword list where they're.", "raw_text": "It had some of those keywords, but we can send you like a full like Goldilocks keyword list where they're.", "start_time": 446.64, "end_time": 451.4, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 154, "text": "Yeah, low difficulty.", "raw_text": "Yeah, low difficulty.", "start_time": 451.4, "end_time": 452.68, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 155, "text": "We're ranking somewhat high for them.", "raw_text": "We're ranking somewhat high for them.", "start_time": 452.68, "end_time": 454.4, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 156, "text": "We have a good opportunity to kind of get a better foothold.", "raw_text": "We have a good opportunity to kind of get a better foothold.", "start_time": 454.4, "end_time": 457.44, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 157, "text": "So yeah, we can put together a kind of clearer list for you.", "raw_text": "So yeah, we can put together a kind of clearer list for you.", "start_time": 457.44, "end_time": 461.25, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 158, "text": "That'd be great.", "raw_text": "That'd be great.", "start_time": 461.49, "end_time": 462.29, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 159, "text": "And for that last query there, the.", "raw_text": "And for that last query there, the.", "start_time": 462.45, "end_time": 464.13, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 160, "text": "In Constructive market, we're not in our blogs.", "raw_text": "In Constructive market, we're not in our blogs.", "start_time": 464.13, "end_time": 467.21, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 161, "text": "We're not talking necessarily in constructive market, but we do have generative AI in a lot of our blogs.", "raw_text": "We're not talking necessarily in constructive market, but we do have generative AI in a lot of our blogs.", "start_time": 467.21, "end_time": 473.73, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 162, "text": "So we might also just be popping up just because of that particular portion of the keyword as well.", "raw_text": "So we might also just be popping up just because of that particular portion of the keyword as well.", "start_time": 473.73, "end_time": 478.85, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 163, "text": "Okay,.", "raw_text": "Okay,.", "start_time": 479.09, "end_time": 479.65, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 164, "text": "Great.", "raw_text": "Great.", "start_time": 482.13, "end_time": 482.53, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 165, "text": "Okay.", "raw_text": "Okay.", "start_time": 485.06, "end_time": 485.34, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 166, "text": "And then taking a look at our preliminary blog performance, you know, we've just had these two blogs go out in the month of March, but we saw organic search sessions up about 12%.", "raw_text": "And then taking a look at our preliminary blog performance, you know, we've just had these two blogs go out in the month of March, but we saw organic search sessions up about 12%.", "start_time": 485.34, "end_time": 494.82, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 167, "text": "So we're expecting to see that continue to trend upward now that we're picking up more of that consistent blog posting cadence we've had from when I pulled these metrics.", "raw_text": "So we're expecting to see that continue to trend upward now that we're picking up more of that consistent blog posting cadence we've had from when I pulled these metrics.", "start_time": 495.06, "end_time": 505.86, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 168, "text": "We had about 50 views on those two blog posts and which actually led to two new contacts in HubSpot.", "raw_text": "We had about 50 views on those two blog posts and which actually led to two new contacts in HubSpot.", "start_time": 505.86, "end_time": 512.04, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 169, "text": "And both of those were attributed to our COBOL Cliff blog.", "raw_text": "And both of those were attributed to our COBOL Cliff blog.", "start_time": 512.04, "end_time": 515.8, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 170, "text": "So definitely something we'll want to capitalize in the future.", "raw_text": "So definitely something we'll want to capitalize in the future.", "start_time": 516.04, "end_time": 518.36, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 171, "text": "Maybe add some additional blog posts around this topic as well.", "raw_text": "Maybe add some additional blog posts around this topic as well.", "start_time": 518.92, "end_time": 523.24, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 172, "text": "And then we saw our AI driven referrals increase significantly as well.", "raw_text": "And then we saw our AI driven referrals increase significantly as well.", "start_time": 523.72, "end_time": 527.4, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 173, "text": "It was just seven web sessions.", "raw_text": "It was just seven web sessions.", "start_time": 527.4, "end_time": 528.88, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 174, "text": "But once again, as we pick up our blog posting cadence and have more blogs on the website, we expect these web sessions to also increase as we know that a lot of people are using LLMs now as their.", "raw_text": "But once again, as we pick up our blog posting cadence and have more blogs on the website, we expect these web sessions to also increase as we know that a lot of people are using LLMs now as their.", "start_time": 528.88, "end_time": 539.08, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 175, "text": "As their way to search the two.", "raw_text": "As their way to search the two.", "start_time": 539.56, "end_time": 542.56, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 176, "text": "New contacts in HubSpot.", "raw_text": "New contacts in HubSpot.", "start_time": 542.56, "end_time": 545.56, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 177, "text": "How did they get added as contacts?", "raw_text": "How did they get added as contacts?", "start_time": 547.32, "end_time": 549.4, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 178, "text": "So that blog was their first touch and then they went and moved into contacting.", "raw_text": "So that blog was their first touch and then they went and moved into contacting.", "start_time": 550.2, "end_time": 556.28, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 179, "text": "So they did fill out our contact us form or they signed up for the.", "raw_text": "So they did fill out our contact us form or they signed up for the.", "start_time": 557.96, "end_time": 562.36, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 180, "text": "In this case, if they.", "raw_text": "In this case, if they.", "start_time": 564.68, "end_time": 565.96, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 181, "text": "They found the blog and then they filled out our contact Us form.", "raw_text": "They found the blog and then they filled out our contact Us form.", "start_time": 567.81, "end_time": 573.33, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 182, "text": "Yes.", "raw_text": "Yes.", "start_time": 574.13, "end_time": 574.61, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 183, "text": "So this was their.", "raw_text": "So this was their.", "start_time": 574.85, "end_time": 575.73, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 184, "text": "This was their first touch.", "raw_text": "This was their first touch.", "start_time": 575.73, "end_time": 576.93, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 185, "text": "But I don't.", "raw_text": "But I don't.", "start_time": 581.81, "end_time": 582.85, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 186, "text": "We don't.", "raw_text": "We don't.", "start_time": 582.85, "end_time": 583.41, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 187, "text": "I guess I would.", "raw_text": "I guess I would.", "start_time": 583.89, "end_time": 584.77, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 188, "text": "Would like to see who those contacts are.", "raw_text": "Would like to see who those contacts are.", "start_time": 585.49, "end_time": 587.77, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 189, "text": "I don't know if they filled out.", "raw_text": "I don't know if they filled out.", "start_time": 587.77, "end_time": 588.85, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 190, "text": "Like we'd like to offer you cleaning services.", "raw_text": "Like we'd like to offer you cleaning services.", "start_time": 588.85, "end_time": 593.82, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 191, "text": "Yeah, absolutely.", "raw_text": "Yeah, absolutely.", "start_time": 595.18, "end_time": 596.14, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 192, "text": "HubSpot is, you know, it's so comprehensive that we can go in and see like their, that particular user's activity.", "raw_text": "HubSpot is, you know, it's so comprehensive that we can go in and see like their, that particular user's activity.", "start_time": 596.14, "end_time": 603.34, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 193, "text": "So we can take a deep dive into exactly what they've.", "raw_text": "So we can take a deep dive into exactly what they've.", "start_time": 603.5, "end_time": 606.3, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 194, "text": "Where they, what pages they viewed and how they landed into becoming a contact.", "raw_text": "Where they, what pages they viewed and how they landed into becoming a contact.", "start_time": 606.62, "end_time": 610.14, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 195, "text": "So we can pass those your way.", "raw_text": "So we can pass those your way.", "start_time": 610.3, "end_time": 611.82, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 196, "text": "Yeah, we can pass those contacts over too.", "raw_text": "Yeah, we can pass those contacts over too.", "start_time": 611.9, "end_time": 613.78, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 197, "text": "So you can see exactly who they are and.", "raw_text": "So you can see exactly who they are and.", "start_time": 613.78, "end_time": 615.22, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 198, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 615.22, "end_time": 615.42, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 199, "text": "Has anyone followed up with them?", "raw_text": "Has anyone followed up with them?", "start_time": 615.42, "end_time": 616.54, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 200, "text": "Were they good, bad?", "raw_text": "Were they good, bad?", "start_time": 616.54, "end_time": 617.66, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 201, "text": "Yeah, because I get an.", "raw_text": "Yeah, because I get an.", "start_time": 618.55, "end_time": 619.67, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 202, "text": "I get an email when anybody fills that out.", "raw_text": "I get an email when anybody fills that out.", "start_time": 619.67, "end_time": 622.15, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 203, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 622.31, "end_time": 622.67, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 204, "text": "And if it's a little.", "raw_text": "And if it's a little.", "start_time": 622.67, "end_time": 623.51, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 205, "text": "If it's a legitimate contact us, either I'll go after it or I'll have somebody else through it.", "raw_text": "If it's a legitimate contact us, either I'll go after it or I'll have somebody else through it.", "start_time": 623.59, "end_time": 630.51, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 206, "text": "But I haven't seen any that.", "raw_text": "But I haven't seen any that.", "start_time": 630.51, "end_time": 631.87, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 207, "text": "Okay.", "raw_text": "Okay.", "start_time": 631.87, "end_time": 632.47, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 208, "text": "We're worth going after, so just curious what those were.", "raw_text": "We're worth going after, so just curious what those were.", "start_time": 632.63, "end_time": 635.27, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 209, "text": "Yeah, gotcha.", "raw_text": "Yeah, gotcha.", "start_time": 635.59, "end_time": 636.47, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 210, "text": "Yeah, happy to send over, you know who those contacts are so you can take a closer look.", "raw_text": "Yeah, happy to send over, you know who those contacts are so you can take a closer look.", "start_time": 636.47, "end_time": 640.39, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 211, "text": "Awesome.", "raw_text": "Awesome.", "start_time": 645.36, "end_time": 645.76, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 212, "text": "All right, I can start anything else on blogging.", "raw_text": "All right, I can start anything else on blogging.", "start_time": 647.68, "end_time": 650.28, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 213, "text": "I know, Paul, you did approve the April or the rest of the Q2 schedule.", "raw_text": "I know, Paul, you did approve the April or the rest of the Q2 schedule.", "start_time": 650.28, "end_time": 655.48, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 214, "text": "So I think I sent over that first April blog to yesterday.", "raw_text": "So I think I sent over that first April blog to yesterday.", "start_time": 655.48, "end_time": 658.72, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 215, "text": "Just let us know when you have a chance to review that and provide some feedback.", "raw_text": "Just let us know when you have a chance to review that and provide some feedback.", "start_time": 658.88, "end_time": 663.52, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 216, "text": "Okay, we'll do.", "raw_text": "Okay, we'll do.", "start_time": 663.76, "end_time": 664.64, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 217, "text": "I haven't looked at it yet, but I will.", "raw_text": "I haven't looked at it yet, but I will.", "start_time": 664.64, "end_time": 666.4, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 218, "text": "Okay, sounds great.", "raw_text": "Okay, sounds great.", "start_time": 666.8, "end_time": 667.92, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 219, "text": "So yeah, we'll have a few more coming your way soon.", "raw_text": "So yeah, we'll have a few more coming your way soon.", "start_time": 668.48, "end_time": 670.88, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 220, "text": "Don't ever hesitate.", "raw_text": "Don't ever hesitate.", "start_time": 672.71, "end_time": 673.75, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 221, "text": "You've been doing a great job so far of prodding me when you need to.", "raw_text": "You've been doing a great job so far of prodding me when you need to.", "start_time": 673.83, "end_time": 677.67, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 222, "text": "Okay.", "raw_text": "Okay.", "start_time": 677.67, "end_time": 678.23, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 223, "text": "Don't think that that's ever going to be too much.", "raw_text": "Don't think that that's ever going to be too much.", "start_time": 679.11, "end_time": 681.35, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 224, "text": "Don't ever hesitate.", "raw_text": "Don't ever hesitate.", "start_time": 682.39, "end_time": 683.91, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 225, "text": "If I'm, if I haven't done something, always feel free to remind me.", "raw_text": "If I'm, if I haven't done something, always feel free to remind me.", "start_time": 683.99, "end_time": 687.99, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 226, "text": "Okay.", "raw_text": "Okay.", "start_time": 688.31, "end_time": 688.87, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 227, "text": "That makes my PM heart healthy.", "raw_text": "That makes my PM heart healthy.", "start_time": 688.95, "end_time": 691.35, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 228, "text": "Also, try not to be a burden.", "raw_text": "Also, try not to be a burden.", "start_time": 691.51, "end_time": 693.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 229, "text": "No, that's good to know.", "raw_text": "No, that's good to know.", "start_time": 695.67, "end_time": 697.11, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 230, "text": "I appreciate that you don't mind a few nudges, so very good.", "raw_text": "I appreciate that you don't mind a few nudges, so very good.", "start_time": 697.11, "end_time": 702.19, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 231, "text": "All right.", "raw_text": "All right.", "start_time": 702.99, "end_time": 703.55, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 232, "text": "Okay, cool.", "raw_text": "Okay, cool.", "start_time": 704.35, "end_time": 705.07, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 233, "text": "So moving into email performance.", "raw_text": "So moving into email performance.", "start_time": 705.15, "end_time": 707.39, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 234, "text": "Great.", "raw_text": "Great.", "start_time": 708.43, "end_time": 708.83, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 235, "text": "Put together just a little snapshot here of that March newsletter newsletter that we sent out email performance here.", "raw_text": "Put together just a little snapshot here of that March newsletter newsletter that we sent out email performance here.", "start_time": 709.15, "end_time": 715.63, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 236, "text": "It's in line with our typical newsletter benchmarks and it's also just really great to see the steady engagement even after our little bit of a hiatus.", "raw_text": "It's in line with our typical newsletter benchmarks and it's also just really great to see the steady engagement even after our little bit of a hiatus.", "start_time": 715.71, "end_time": 723.79, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 237, "text": "Sometimes when there is a break and then a business like pops back into recipients inboxes.", "raw_text": "Sometimes when there is a break and then a business like pops back into recipients inboxes.", "start_time": 724.19, "end_time": 731.32, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 238, "text": "Sometimes we can see more of a unsubscriber bounce rate.", "raw_text": "Sometimes we can see more of a unsubscriber bounce rate.", "start_time": 731.32, "end_time": 734.56, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 239, "text": "But have a note here too that it remains relatively healthy at that one to 1.5%.", "raw_text": "But have a note here too that it remains relatively healthy at that one to 1.5%.", "start_time": 734.56, "end_time": 739.48, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 240, "text": "And then in terms of our click rate and click through rate here, those two blog posts that we put out for the month of March drove the most click engagement to the website.", "raw_text": "And then in terms of our click rate and click through rate here, those two blog posts that we put out for the month of March drove the most click engagement to the website.", "start_time": 740.2, "end_time": 749.24, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 241, "text": "Great.", "raw_text": "Great.", "start_time": 751.4, "end_time": 751.8, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 242, "text": "That open rate.", "raw_text": "That open rate.", "start_time": 758.24, "end_time": 759.2, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 243, "text": "What do you, what do you consider like really good.", "raw_text": "What do you, what do you consider like really good.", "start_time": 760.48, "end_time": 763.6, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 244, "text": "We strive typically more in the the higher 20s.", "raw_text": "We strive typically more in the the higher 20s.", "start_time": 764.96, "end_time": 769.84, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 245, "text": "This is in line with what we've been seeing for Moreland.", "raw_text": "This is in line with what we've been seeing for Moreland.", "start_time": 770.88, "end_time": 774.8, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 246, "text": "But we can definitely, if we're seeing this trending as we continue on, there's definitely ways for us to segment for a little more engagement to see individuals who are consistently opening the newsletter and then leave some of that more broad, broader sending if there's any sort of announcements or you know, big things that we want to send out.", "raw_text": "But we can definitely, if we're seeing this trending as we continue on, there's definitely ways for us to segment for a little more engagement to see individuals who are consistently opening the newsletter and then leave some of that more broad, broader sending if there's any sort of announcements or you know, big things that we want to send out.", "start_time": 775.52, "end_time": 797.13, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 247, "text": "We can also do some testing in terms of send time to, you know, an early morning send versus maybe a later afternoon kind of to get a gauge on what this particular audience when they're the most active.", "raw_text": "We can also do some testing in terms of send time to, you know, an early morning send versus maybe a later afternoon kind of to get a gauge on what this particular audience when they're the most active.", "start_time": 797.13, "end_time": 810.48, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 248, "text": "So just want to get a little more data under our belt now that we're kicking off and then from there we can, we can make adjustments to see if we can boost that as well.", "raw_text": "So just want to get a little more data under our belt now that we're kicking off and then from there we can, we can make adjustments to see if we can boost that as well.", "start_time": 810.56, "end_time": 819.84, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 249, "text": "Okay.", "raw_text": "Okay.", "start_time": 820.24, "end_time": 820.8, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 250, "text": "I will say I have been impressed with the results from the newsletter.", "raw_text": "I will say I have been impressed with the results from the newsletter.", "start_time": 821.28, "end_time": 825.52, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 251, "text": "You know, last year we did see existing customers reach out to us because of things that they saw in the newsletter.", "raw_text": "You know, last year we did see existing customers reach out to us because of things that they saw in the newsletter.", "start_time": 825.92, "end_time": 834.69, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 252, "text": "Either just kind of a reconnection or oh, I didn't know you guys did that or that's something I'm interested in.", "raw_text": "Either just kind of a reconnection or oh, I didn't know you guys did that or that's something I'm interested in.", "start_time": 834.77, "end_time": 842.77, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 253, "text": "This newsletter that just went out just anecdotally did result in a, in a meeting for me next week.", "raw_text": "This newsletter that just went out just anecdotally did result in a, in a meeting for me next week.", "start_time": 843.01, "end_time": 850.05, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 254, "text": "It's Somebody in my network, but I think they saw something in our newsletter that really piqued his interest that he wants to talk about.", "raw_text": "It's Somebody in my network, but I think they saw something in our newsletter that really piqued his interest that he wants to talk about.", "start_time": 850.77, "end_time": 858.61, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 255, "text": "So I love seeing that coming out of the newsletter.", "raw_text": "So I love seeing that coming out of the newsletter.", "start_time": 858.69, "end_time": 863.3, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 256, "text": "Awesome.", "raw_text": "Awesome.", "start_time": 863.46, "end_time": 864.02, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 257, "text": "That's great to hear.", "raw_text": "That's great to hear.", "start_time": 864.02, "end_time": 864.9, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 258, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 865.7, "end_time": 866.06, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 259, "text": "And actually I'm just looking at the site and I'm not seeing a quick way to sign up for the newsletter.", "raw_text": "And actually I'm just looking at the site and I'm not seeing a quick way to sign up for the newsletter.", "start_time": 866.06, "end_time": 872.26, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 260, "text": "There used to be a, like, there used to be a pop up, like if you went on to our site it would.", "raw_text": "There used to be a, like, there used to be a pop up, like if you went on to our site it would.", "start_time": 873.78, "end_time": 878.46, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 261, "text": "Oh, maybe I'm just not seeing the pop up because I'm not a first time visitor, but I think we'll want.", "raw_text": "Oh, maybe I'm just not seeing the pop up because I'm not a first time visitor, but I think we'll want.", "start_time": 878.46, "end_time": 884.26, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 262, "text": "To get that up on the site.", "raw_text": "To get that up on the site.", "start_time": 884.26, "end_time": 885.46, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 263, "text": "Yeah, it's just kind of a low hanging fruit as we're drawing more traffic to the site organically and just, you know, see if there's a way to, to get more signups to the newsletter.", "raw_text": "Yeah, it's just kind of a low hanging fruit as we're drawing more traffic to the site organically and just, you know, see if there's a way to, to get more signups to the newsletter.", "start_time": 885.46, "end_time": 893.6, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 264, "text": "That way I could definitely take a look into HubSpot.", "raw_text": "That way I could definitely take a look into HubSpot.", "start_time": 893.6, "end_time": 896.4, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 265, "text": "All right, so yeah, we'll get started on the April newsletter.", "raw_text": "All right, so yeah, we'll get started on the April newsletter.", "start_time": 897.6, "end_time": 903.84, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 266, "text": "We'll incorporate the blogs and then I know last month we did end up leaving off the like kind of what we're working on just because it wasn't like a completed case study that we could link to on the site.", "raw_text": "We'll incorporate the blogs and then I know last month we did end up leaving off the like kind of what we're working on just because it wasn't like a completed case study that we could link to on the site.", "start_time": 903.84, "end_time": 916.16, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 267, "text": "I think we could still have a section that leads that like maybe previews like hey, this is something we're working on currently.", "raw_text": "I think we could still have a section that leads that like maybe previews like hey, this is something we're working on currently.", "start_time": 916.88, "end_time": 925.46, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 268, "text": "And then view more of our work here.", "raw_text": "And then view more of our work here.", "start_time": 925.54, "end_time": 927.86, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 269, "text": "That goes to like the full case study.", "raw_text": "That goes to like the full case study.", "start_time": 927.86, "end_time": 929.38, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 270, "text": "So it doesn't have to be something published like Paul, would you be, be open to something like that?", "raw_text": "So it doesn't have to be something published like Paul, would you be, be open to something like that?", "start_time": 929.38, "end_time": 933.38, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 271, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 933.78, "end_time": 934.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 272, "text": "Okay.", "raw_text": "Okay.", "start_time": 934.98, "end_time": 935.54, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 273, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 935.78, "end_time": 936.22, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 274, "text": "And I don't even know if I care anymore that much about.", "raw_text": "And I don't even know if I care anymore that much about.", "start_time": 936.22, "end_time": 939.46, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 275, "text": "Because we didn't, we didn't say their name.", "raw_text": "Because we didn't, we didn't say their name.", "start_time": 939.7, "end_time": 942.74, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 276, "text": "Yeah,.", "raw_text": "Yeah,.", "start_time": 943.22, "end_time": 943.78, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 277, "text": "It was this, it was Scott Care.", "raw_text": "It was this, it was Scott Care.", "start_time": 945.8, "end_time": 947.52, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 278, "text": "Justin.", "raw_text": "Justin.", "start_time": 947.52, "end_time": 948.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 279, "text": "Like we basically the, what we were working on was what we're trying to do with Scott Care.", "raw_text": "Like we basically the, what we were working on was what we're trying to do with Scott Care.", "start_time": 949.16, "end_time": 957.8, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 280, "text": "But yeah, it didn't say Scott Care anywhere.", "raw_text": "But yeah, it didn't say Scott Care anywhere.", "start_time": 958.2, "end_time": 960.76, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 281, "text": "And so I don't know if there's that much risk and including it.", "raw_text": "And so I don't know if there's that much risk and including it.", "start_time": 961.4, "end_time": 967.32, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 282, "text": "Yep.", "raw_text": "Yep.", "start_time": 968.12, "end_time": 968.68, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 283, "text": "Yeah, that works.", "raw_text": "Yeah, that works.", "start_time": 970.27, "end_time": 971.07, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 284, "text": "How about are we allowed to say, going back to that cobol,.", "raw_text": "How about are we allowed to say, going back to that cobol,.", "start_time": 971.07, "end_time": 975.39, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 285, "text": "Are we.", "raw_text": "Are we.", "start_time": 977.71, "end_time": 978.15, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 286, "text": "Allowed to say signet or no?", "raw_text": "Allowed to say signet or no?", "start_time": 978.15, "end_time": 979.71, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 287, "text": "According to our contract, no.", "raw_text": "According to our contract, no.", "start_time": 983.39, "end_time": 985.39, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 288, "text": "Okay.", "raw_text": "Okay.", "start_time": 986.51, "end_time": 987.15, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 289, "text": "But we, we would need to get specific permission from them to be able to say signet.", "raw_text": "But we, we would need to get specific permission from them to be able to say signet.", "start_time": 990.59, "end_time": 997.96, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 290, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 998.76, "end_time": 999.24, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 291, "text": "So there's.", "raw_text": "So there's.", "start_time": 999.8, "end_time": 1000.96, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 292, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1000.96, "end_time": 1001.32, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 293, "text": "If we really wanted to like move the needle on that app modernization, that would be awesome.", "raw_text": "If we really wanted to like move the needle on that app modernization, that would be awesome.", "start_time": 1002.04, "end_time": 1009.64, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 294, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1010.04, "end_time": 1010.52, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 295, "text": "The real ROI there is like tremendous.", "raw_text": "The real ROI there is like tremendous.", "start_time": 1010.999, "end_time": 1014.68, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 296, "text": "We could say it was taking them five or six weeks and it takes us one week to modernize these apps.", "raw_text": "We could say it was taking them five or six weeks and it takes us one week to modernize these apps.", "start_time": 1014.68, "end_time": 1020.52, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 297, "text": "Like.", "raw_text": "Like.", "start_time": 1020.85, "end_time": 1021.09, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 298, "text": "Yeah, I, I mean I think we could say that we could probably, we would probably have A better chance of telling that story without their name than if we to told that story with their name.", "raw_text": "Yeah, I, I mean I think we could say that we could probably, we would probably have A better chance of telling that story without their name than if we to told that story with their name.", "start_time": 1021.97, "end_time": 1035.49, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 299, "text": "Right.", "raw_text": "Right.", "start_time": 1035.97, "end_time": 1036.33, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 300, "text": "Like, they might.", "raw_text": "Like, they might.", "start_time": 1036.33, "end_time": 1037.089, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 301, "text": "They might not want those kind of specifics out there in the ether, but I'll.", "raw_text": "They might not want those kind of specifics out there in the ether, but I'll.", "start_time": 1037.09, "end_time": 1044.89, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 302, "text": "I'll ask.", "raw_text": "I'll ask.", "start_time": 1044.89, "end_time": 1045.41, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 303, "text": "Is that.", "raw_text": "Is that.", "start_time": 1047.26, "end_time": 1047.74, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 304, "text": "So that sounds like a case study that probably needs to be like anonymized.", "raw_text": "So that sounds like a case study that probably needs to be like anonymized.", "start_time": 1047.82, "end_time": 1051.18, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 305, "text": "Probably.", "raw_text": "Probably.", "start_time": 1051.18, "end_time": 1051.58, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 306, "text": "And that sounds like a good one for the site though, if the project.", "raw_text": "And that sounds like a good one for the site though, if the project.", "start_time": 1051.58, "end_time": 1056.38, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 307, "text": "Is done, whether we're able to use their name or not, we have to get the case study out there.", "raw_text": "Is done, whether we're able to use their name or not, we have to get the case study out there.", "start_time": 1056.86, "end_time": 1062.06, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 308, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1062.54, "end_time": 1063.1, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 309, "text": "All right.", "raw_text": "All right.", "start_time": 1065.18, "end_time": 1065.82, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 310, "text": "Anything else on the newsletter?", "raw_text": "Anything else on the newsletter?", "start_time": 1067.02, "end_time": 1069.26, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 311, "text": "No, not here.", "raw_text": "No, not here.", "start_time": 1074.15, "end_time": 1075.11, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 312, "text": "Okay.", "raw_text": "Okay.", "start_time": 1075.43, "end_time": 1075.95, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 313, "text": "Sorry.", "raw_text": "Sorry.", "start_time": 1075.95, "end_time": 1076.27, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 314, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1076.27, "end_time": 1076.51, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 315, "text": "Lizzie, you have the topics mapped out here?", "raw_text": "Lizzie, you have the topics mapped out here?", "start_time": 1076.51, "end_time": 1079.03, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 316, "text": "Yeah, we just have the breakdown for this upcoming email for the deployment date of the 22nd.", "raw_text": "Yeah, we just have the breakdown for this upcoming email for the deployment date of the 22nd.", "start_time": 1079.03, "end_time": 1085.03, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 317, "text": "Is there any events coming up that you're hosting, attending that we should keep in mind for this upcoming newsletter or anything that's not written down on here that you want us to include?", "raw_text": "Is there any events coming up that you're hosting, attending that we should keep in mind for this upcoming newsletter or anything that's not written down on here that you want us to include?", "start_time": 1085.83, "end_time": 1097.51, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 318, "text": "I think Christopher is doing something in Nashville.", "raw_text": "I think Christopher is doing something in Nashville.", "start_time": 1102.14, "end_time": 1105.06, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 319, "text": "Maybe that AI summit.", "raw_text": "Maybe that AI summit.", "start_time": 1105.06, "end_time": 1107.74, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 320, "text": "Yeah, I mean there's a.", "raw_text": "Yeah, I mean there's a.", "start_time": 1108.22, "end_time": 1109.54, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 321, "text": "He's going to have a trip before that AI summit, but we can put the actual AI summit with the date in there as well.", "raw_text": "He's going to have a trip before that AI summit, but we can put the actual AI summit with the date in there as well.", "start_time": 1109.54, "end_time": 1116.46, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 322, "text": "Okay, perfect.", "raw_text": "Okay, perfect.", "start_time": 1116.86, "end_time": 1117.82, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 323, "text": "Okay.", "raw_text": "Okay.", "start_time": 1119.66, "end_time": 1120.3, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 324, "text": "Probably not yet, but we were accepted into Anthropic's partnership program.", "raw_text": "Probably not yet, but we were accepted into Anthropic's partnership program.", "start_time": 1120.62, "end_time": 1125.65, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 325, "text": "Okay, awesome.", "raw_text": "Okay, awesome.", "start_time": 1126.21, "end_time": 1127.17, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 326, "text": "So I'm waiting to hear.", "raw_text": "So I'm waiting to hear.", "start_time": 1127.65, "end_time": 1130.45, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 327, "text": "I think we're going to get put up on their website with like a back link to us as well, which would be nice for.", "raw_text": "I think we're going to get put up on their website with like a back link to us as well, which would be nice for.", "start_time": 1130.93, "end_time": 1135.81, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 328, "text": "Yeah, for sure.", "raw_text": "Yeah, for sure.", "start_time": 1135.89, "end_time": 1136.65, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 329, "text": "The main authority.", "raw_text": "The main authority.", "start_time": 1136.65, "end_time": 1137.73, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 330, "text": "And then whenever it's like official.", "raw_text": "And then whenever it's like official.", "start_time": 1137.73, "end_time": 1141.73, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 331, "text": "Official.", "raw_text": "Official.", "start_time": 1141.81, "end_time": 1142.21, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 332, "text": "We should probably do some type of blast about that across everything.", "raw_text": "We should probably do some type of blast about that across everything.", "start_time": 1142.53, "end_time": 1147.65, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 333, "text": "Sure, absolutely.", "raw_text": "Sure, absolutely.", "start_time": 1148.21, "end_time": 1150.05, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 334, "text": "Yeah, that's great.", "raw_text": "Yeah, that's great.", "start_time": 1150.78, "end_time": 1151.34, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 335, "text": "Keep us posted, I guess, when that's, you know, live and we can share to that.", "raw_text": "Keep us posted, I guess, when that's, you know, live and we can share to that.", "start_time": 1151.34, "end_time": 1154.94, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 336, "text": "Yep.", "raw_text": "Yep.", "start_time": 1155.26, "end_time": 1155.82, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 337, "text": "Justin, you and I haven't talked about this, so we can do it live.", "raw_text": "Justin, you and I haven't talked about this, so we can do it live.", "start_time": 1157.74, "end_time": 1162.14, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 338, "text": "Okay.", "raw_text": "Okay.", "start_time": 1162.78, "end_time": 1163.34, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 339, "text": "Front team with everything that's going on with this mythos, you know, all the hype around, the capabilities there, what it means for security, given all of that that's happening in the market and what we just did for Signet around Infosec.", "raw_text": "Front team with everything that's going on with this mythos, you know, all the hype around, the capabilities there, what it means for security, given all of that that's happening in the market and what we just did for Signet around Infosec.", "start_time": 1163.98, "end_time": 1190.2, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 340, "text": "I feel like there's a.", "raw_text": "I feel like there's a.", "start_time": 1191.56, "end_time": 1192.92, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 341, "text": "It's a prime time potentially to capitalize on that.", "raw_text": "It's a prime time potentially to capitalize on that.", "start_time": 1192.92, "end_time": 1196.28, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 342, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1197.08, "end_time": 1197.56, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 343, "text": "And there's also a lot of news around these like exploits that really sprung up taking advantage of vibe coding.", "raw_text": "And there's also a lot of news around these like exploits that really sprung up taking advantage of vibe coding.", "start_time": 1198.12, "end_time": 1208.53, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 344, "text": "So yeah, it's.", "raw_text": "So yeah, it's.", "start_time": 1211.41, "end_time": 1212.05, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 345, "text": "It's pretty hot in the news cycle, so we could probably set Aiden right.", "raw_text": "It's pretty hot in the news cycle, so we could probably set Aiden right.", "start_time": 1212.05, "end_time": 1218.45, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 346, "text": "Yeah, I. I was gonna.", "raw_text": "Yeah, I. I was gonna.", "start_time": 1219.81, "end_time": 1221.33, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 347, "text": "I was gonna have Caden like take everything that we did, throw it into Claude, ask it to create some go to market messaging and give that to Vivid Front to run with.", "raw_text": "I was gonna have Caden like take everything that we did, throw it into Claude, ask it to create some go to market messaging and give that to Vivid Front to run with.", "start_time": 1221.41, "end_time": 1238.98, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 348, "text": "Yeah, I would agree with that.", "raw_text": "Yeah, I would agree with that.", "start_time": 1239.54, "end_time": 1241.38, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 349, "text": "Okay.", "raw_text": "Okay.", "start_time": 1242.18, "end_time": 1242.74, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 350, "text": "Sounds good.", "raw_text": "Sounds good.", "start_time": 1245.14, "end_time": 1245.939, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 351, "text": "Yeah, just send it our way.", "raw_text": "Yeah, just send it our way.", "start_time": 1245.94, "end_time": 1247.22, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 352, "text": "Happy to take a look, maybe, you know, update some blogs around it, see how we could, how we could kind of help roll that out.", "raw_text": "Happy to take a look, maybe, you know, update some blogs around it, see how we could, how we could kind of help roll that out.", "start_time": 1248.02, "end_time": 1254.98, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 353, "text": "Okay, awesome.", "raw_text": "Okay, awesome.", "start_time": 1255.56, "end_time": 1257.72, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 354, "text": "All right.", "raw_text": "All right.", "start_time": 1257.72, "end_time": 1258.12, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 355, "text": "All right.", "raw_text": "All right.", "start_time": 1261.08, "end_time": 1261.52, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 356, "text": "And then just have a couple slides here to talk about our month to date social media performance.", "raw_text": "And then just have a couple slides here to talk about our month to date social media performance.", "start_time": 1261.52, "end_time": 1265.24, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 357, "text": "We've seen a significant increase in our web sessions.", "raw_text": "We've seen a significant increase in our web sessions.", "start_time": 1266.04, "end_time": 1269.32, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 358, "text": "Makes sense now that we're picking up this more regular posting cadence.", "raw_text": "Makes sense now that we're picking up this more regular posting cadence.", "start_time": 1269.72, "end_time": 1273.4, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 359, "text": "We did see a slight increase in our audience as well.", "raw_text": "We did see a slight increase in our audience as well.", "start_time": 1273.64, "end_time": 1276.92, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 360, "text": "Across all four accounts, we've seen over 200 interactions and just shy of 30 clicks back to the website so far.", "raw_text": "Across all four accounts, we've seen over 200 interactions and just shy of 30 clicks back to the website so far.", "start_time": 1277.32, "end_time": 1284.58, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 361, "text": "And the.", "raw_text": "And the.", "start_time": 1285.22, "end_time": 1286.18, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 362, "text": "Those two new contacts that interacted with the Cobalt Cliff blog came in from our social media.", "raw_text": "Those two new contacts that interacted with the Cobalt Cliff blog came in from our social media.", "start_time": 1286.82, "end_time": 1293.3, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 363, "text": "I believe these are two additional that came in from the social media efforts that are talking about the Cobalt Cliff blog.", "raw_text": "I believe these are two additional that came in from the social media efforts that are talking about the Cobalt Cliff blog.", "start_time": 1293.62, "end_time": 1300.5, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 364, "text": "So from our LinkedIn posts, 28 people ended up on our website.", "raw_text": "So from our LinkedIn posts, 28 people ended up on our website.", "start_time": 1301.7, "end_time": 1310.83, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 365, "text": "Yes.", "raw_text": "Yes.", "start_time": 1311.31, "end_time": 1311.79, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 366, "text": "Because they clicked on the.", "raw_text": "Because they clicked on the.", "start_time": 1313.23, "end_time": 1314.83, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 367, "text": "Yeah, either it's a blog link.", "raw_text": "Yeah, either it's a blog link.", "start_time": 1316.59, "end_time": 1317.91, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 368, "text": "I know we have some that are talking about foundation, some of the case studies.", "raw_text": "I know we have some that are talking about foundation, some of the case studies.", "start_time": 1317.91, "end_time": 1321.55, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 369, "text": "So yeah, they're just coming from those links there.", "raw_text": "So yeah, they're just coming from those links there.", "start_time": 1321.71, "end_time": 1324.59, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 370, "text": "Okay, that's great.", "raw_text": "Okay, that's great.", "start_time": 1328.19, "end_time": 1329.47, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 371, "text": "So again, what's the what.", "raw_text": "So again, what's the what.", "start_time": 1329.79, "end_time": 1333.27, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 372, "text": "What do you consider good?", "raw_text": "What do you consider good?", "start_time": 1333.27, "end_time": 1334.47, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 373, "text": "What's the.", "raw_text": "What's the.", "start_time": 1334.47, "end_time": 1335.07, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 374, "text": "What's the goal?", "raw_text": "What's the goal?", "start_time": 1335.31, "end_time": 1336.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 375, "text": "So let me take a look back at our past interactions for LinkedIn particularly.", "raw_text": "So let me take a look back at our past interactions for LinkedIn particularly.", "start_time": 1338.51, "end_time": 1344.43, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 376, "text": "It depends too on, on the, on the, like the account as well.", "raw_text": "It depends too on, on the, on the, like the account as well.", "start_time": 1344.43, "end_time": 1349.55, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 377, "text": "But I can give you some more concrete benchmarks after I take a look at just some of our past engagement.", "raw_text": "But I can give you some more concrete benchmarks after I take a look at just some of our past engagement.", "start_time": 1349.71, "end_time": 1356.27, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 378, "text": "Okay.", "raw_text": "Okay.", "start_time": 1356.75, "end_time": 1357.31, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 379, "text": "Do you have a knee jerk reaction like seeing this?", "raw_text": "Do you have a knee jerk reaction like seeing this?", "start_time": 1357.31, "end_time": 1360.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 380, "text": "I mean I feel like this is, this is fairly in line.", "raw_text": "I mean I feel like this is, this is fairly in line.", "start_time": 1363.4, "end_time": 1366.36, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 381, "text": "Okay.", "raw_text": "Okay.", "start_time": 1367.24, "end_time": 1367.76, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 382, "text": "But I'd like to look back and, and give you a better, a better answer.", "raw_text": "But I'd like to look back and, and give you a better, a better answer.", "start_time": 1367.76, "end_time": 1371.32, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 383, "text": "Okay.", "raw_text": "Okay.", "start_time": 1371.8, "end_time": 1372.36, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 384, "text": "After looking at some of the past engagement as well.", "raw_text": "After looking at some of the past engagement as well.", "start_time": 1372.36, "end_time": 1374.72, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 385, "text": "I don't want to, I don't want to give false, false responses here now.", "raw_text": "I don't want to, I don't want to give false, false responses here now.", "start_time": 1374.72, "end_time": 1381, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 386, "text": "No worries.", "raw_text": "No worries.", "start_time": 1381.24, "end_time": 1381.88, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 387, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1382.12, "end_time": 1382.48, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 388, "text": "And I think it's probably a little early to tell like now that, you know, we've just restarted kind of the posting cadence.", "raw_text": "And I think it's probably a little early to tell like now that, you know, we've just restarted kind of the posting cadence.", "start_time": 1382.48, "end_time": 1389.2, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 389, "text": "So things are looking better than they were because there wasn't any real basis of comparison for a while.", "raw_text": "So things are looking better than they were because there wasn't any real basis of comparison for a while.", "start_time": 1389.2, "end_time": 1394.99, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 390, "text": "So yeah, I think the, over the next few months, seeing how things trend is really going to be the, the telling point.", "raw_text": "So yeah, I think the, over the next few months, seeing how things trend is really going to be the, the telling point.", "start_time": 1395.47, "end_time": 1403.55, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 391, "text": "Yep, yep, makes sense.", "raw_text": "Yep, yep, makes sense.", "start_time": 1404.35, "end_time": 1406.83, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 392, "text": "And then here I just pulled a few of the top post performers.", "raw_text": "And then here I just pulled a few of the top post performers.", "start_time": 1409.63, "end_time": 1412.51, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 393, "text": "I believe I pulled this yesterday, so I believe some of the interactions are a little bit higher.", "raw_text": "I believe I pulled this yesterday, so I believe some of the interactions are a little bit higher.", "start_time": 1412.51, "end_time": 1416.67, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 394, "text": "We can see that the conversations around Marlin expanding into Nashville are doing quite well, particularly Jeff's.", "raw_text": "We can see that the conversations around Marlin expanding into Nashville are doing quite well, particularly Jeff's.", "start_time": 1417.53, "end_time": 1424.05, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 395, "text": "I think now his is at 80 plus interactions.", "raw_text": "I think now his is at 80 plus interactions.", "start_time": 1424.05, "end_time": 1426.97, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 396, "text": "And then Jeff's conversation about the Cobol Cliff also we saw five clicks come in from that one with 15 interactions.", "raw_text": "And then Jeff's conversation about the Cobol Cliff also we saw five clicks come in from that one with 15 interactions.", "start_time": 1427.85, "end_time": 1436.17, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 397, "text": "So just keeping those conversations going.", "raw_text": "So just keeping those conversations going.", "start_time": 1436.81, "end_time": 1439.57, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 398, "text": "And it seems to be resonating well with our audience.", "raw_text": "And it seems to be resonating well with our audience.", "start_time": 1439.57, "end_time": 1442.89, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 399, "text": "Great.", "raw_text": "Great.", "start_time": 1445.48, "end_time": 1445.72, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 400, "text": "Makes sense.", "raw_text": "Makes sense.", "start_time": 1446.84, "end_time": 1447.48, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 401, "text": "Justin, given Jeff's demographic, I hope he's in the room with you.", "raw_text": "Justin, given Jeff's demographic, I hope he's in the room with you.", "start_time": 1447.48, "end_time": 1455.28, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 402, "text": "So he heard that?", "raw_text": "So he heard that?", "start_time": 1455.28, "end_time": 1456.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 403, "text": "No.", "raw_text": "No.", "start_time": 1456.6, "end_time": 1457, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 404, "text": "And we would still encourage your team to share posts from the Moreland page, you know, as you pop into LinkedIn, you know, with any commentary you want to share, etc.", "raw_text": "And we would still encourage your team to share posts from the Moreland page, you know, as you pop into LinkedIn, you know, with any commentary you want to share, etc.", "start_time": 1458.36, "end_time": 1470.2, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 405, "text": "Anyone on the team, there's always value in sharing those post from the company page to the personal networks because your personal networks are really, you know, the best way to grow the page.", "raw_text": "Anyone on the team, there's always value in sharing those post from the company page to the personal networks because your personal networks are really, you know, the best way to grow the page.", "start_time": 1470.2, "end_time": 1480.39, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 406, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1480.71, "end_time": 1481.35, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 407, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1481.83, "end_time": 1482.39, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 408, "text": "Okay.", "raw_text": "Okay.", "start_time": 1482.39, "end_time": 1482.95, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 409, "text": "Very good.", "raw_text": "Very good.", "start_time": 1484.39, "end_time": 1484.99, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 410, "text": "Okay, so we're getting started on the May calendar, so we should have those for you maybe by the end of next week or so to review, and we can get that all scheduled for May.", "raw_text": "Okay, so we're getting started on the May calendar, so we should have those for you maybe by the end of next week or so to review, and we can get that all scheduled for May.", "start_time": 1484.99, "end_time": 1496.07, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 411, "text": "Okay.", "raw_text": "Okay.", "start_time": 1496.55, "end_time": 1497.11, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 412, "text": "Okay.", "raw_text": "Okay.", "start_time": 1498.55, "end_time": 1499.19, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 413, "text": "Moving into some larger Q2 initiatives.", "raw_text": "Moving into some larger Q2 initiatives.", "start_time": 1500.23, "end_time": 1502.79, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 414, "text": "I believe Kyle should still be hopping in here at some point.", "raw_text": "I believe Kyle should still be hopping in here at some point.", "start_time": 1503.13, "end_time": 1505.57, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 415, "text": "This call needs a slacker.", "raw_text": "This call needs a slacker.", "start_time": 1505.57, "end_time": 1507.85, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 416, "text": "Yeah, go for it.", "raw_text": "Yeah, go for it.", "start_time": 1508.09, "end_time": 1510.25, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 417, "text": "He's probably changing diapers maybe.", "raw_text": "He's probably changing diapers maybe.", "start_time": 1510.49, "end_time": 1512.57, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 418, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1515.37, "end_time": 1515.73, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 419, "text": "Max keeping him busy.", "raw_text": "Max keeping him busy.", "start_time": 1515.73, "end_time": 1517.13, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 420, "text": "Yep.", "raw_text": "Yep.", "start_time": 1517.29, "end_time": 1517.93, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 421, "text": "Okay, so we can start off with local SEO.", "raw_text": "Okay, so we can start off with local SEO.", "start_time": 1519.53, "end_time": 1523.61, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 422, "text": "So I know we talked about this a little bit last time.", "raw_text": "So I know we talked about this a little bit last time.", "start_time": 1523.77, "end_time": 1526.65, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 423, "text": "Just wanted to do some digging.", "raw_text": "Just wanted to do some digging.", "start_time": 1526.65, "end_time": 1528.25, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 424, "text": "You know, as.", "raw_text": "You know, as.", "start_time": 1528.66, "end_time": 1529.22, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 425, "text": "As Moreland expands and opens up new offices, we'd love to scope out some new landing pages, potentially just one template that we could duplicate moving forward, creating versions of the company contact page for each market.", "raw_text": "As Moreland expands and opens up new offices, we'd love to scope out some new landing pages, potentially just one template that we could duplicate moving forward, creating versions of the company contact page for each market.", "start_time": 1529.22, "end_time": 1543.78, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 426, "text": "Especially if we are going to consider doing, you know, paid search again, it might be nice to add that like, local layer.", "raw_text": "Especially if we are going to consider doing, you know, paid search again, it might be nice to add that like, local layer.", "start_time": 1544.18, "end_time": 1550.5, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 427, "text": "And these would live in the footer of the site.", "raw_text": "And these would live in the footer of the site.", "start_time": 1551.54, "end_time": 1553.22, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 428, "text": "Also be available in those kind of Google business profiles.", "raw_text": "Also be available in those kind of Google business profiles.", "start_time": 1553.38, "end_time": 1556.34, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 429, "text": "Yeah, let's do that.", "raw_text": "Yeah, let's do that.", "start_time": 1557.34, "end_time": 1558.54, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 430, "text": "Okay.", "raw_text": "Okay.", "start_time": 1558.86, "end_time": 1559.5, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 431, "text": "So.", "raw_text": "So.", "start_time": 1559.82, "end_time": 1560.1, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 432, "text": "Yeah, well, then part of this would be setting up those Google business profiles.", "raw_text": "Yeah, well, then part of this would be setting up those Google business profiles.", "start_time": 1560.1, "end_time": 1565.02, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 433, "text": "So we can still set up the profile even if it is virtual and.", "raw_text": "So we can still set up the profile even if it is virtual and.", "start_time": 1566.06, "end_time": 1570.78, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 434, "text": "Set up the service.", "raw_text": "Set up the service.", "start_time": 1570.78, "end_time": 1571.42, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 435, "text": "Service area around that.", "raw_text": "Service area around that.", "start_time": 1571.58, "end_time": 1573.02, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 436, "text": "They do often have you, like film a physical video and prove that it's like a real location.", "raw_text": "They do often have you, like film a physical video and prove that it's like a real location.", "start_time": 1574.3, "end_time": 1581.02, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 437, "text": "I actually, I worked for an agency prior to Vivid Front that was out of my boss's house, out of his basement.", "raw_text": "I actually, I worked for an agency prior to Vivid Front that was out of my boss's house, out of his basement.", "start_time": 1581.26, "end_time": 1588.97, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 438, "text": "And he had to do this at his house, like go out on the street, film himself walking into the office, going into the basement with the, like the.", "raw_text": "And he had to do this at his house, like go out on the street, film himself walking into the office, going into the basement with the, like the.", "start_time": 1589.21, "end_time": 1596.57, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 439, "text": "The name of the agency.", "raw_text": "The name of the agency.", "start_time": 1596.73, "end_time": 1598.05, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 440, "text": "It was.", "raw_text": "It was.", "start_time": 1598.05, "end_time": 1598.53, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 441, "text": "It was kind of nuts.", "raw_text": "It was kind of nuts.", "start_time": 1598.53, "end_time": 1599.61, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 442, "text": "So someone.", "raw_text": "So someone.", "start_time": 1600.65, "end_time": 1601.769, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 443, "text": "We need boots on the ground potentially to do this.", "raw_text": "We need boots on the ground potentially to do this.", "start_time": 1602.25, "end_time": 1604.65, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 444, "text": "We do have someone there.", "raw_text": "We do have someone there.", "start_time": 1604.73, "end_time": 1606.25, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 445, "text": "Okay, good, good.", "raw_text": "Okay, good, good.", "start_time": 1606.57, "end_time": 1607.77, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 446, "text": "We can have Dan just walk out front of his house and take a video.", "raw_text": "We can have Dan just walk out front of his house and take a video.", "start_time": 1608.81, "end_time": 1613.46, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 447, "text": "Yeah, okay, that sounds good.", "raw_text": "Yeah, okay, that sounds good.", "start_time": 1613.94, "end_time": 1617.9, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 448, "text": "And then, yeah, we would just kind of hide the home address so it doesn't need to be available to the public.", "raw_text": "And then, yeah, we would just kind of hide the home address so it doesn't need to be available to the public.", "start_time": 1617.9, "end_time": 1623.7, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 449, "text": "You don't.", "raw_text": "You don't.", "start_time": 1627.06, "end_time": 1627.7, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 450, "text": "You have to provide a home address or.", "raw_text": "You have to provide a home address or.", "start_time": 1628.1, "end_time": 1630.42, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 451, "text": "Sorry.", "raw_text": "Sorry.", "start_time": 1630.5, "end_time": 1630.98, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 452, "text": "You have to provide an address, but you can hide it.", "raw_text": "You have to provide an address, but you can hide it.", "start_time": 1631.22, "end_time": 1634.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 453, "text": "I believe that's the case.", "raw_text": "I believe that's the case.", "start_time": 1634.58, "end_time": 1635.94, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 454, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1635.94, "end_time": 1636.3, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 455, "text": "That's what Kyle seems to have verified, so we'll want to, you know, test that out.", "raw_text": "That's what Kyle seems to have verified, so we'll want to, you know, test that out.", "start_time": 1636.3, "end_time": 1644.37, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 456, "text": "But the last thing here is kind of managing those business listings across, you know, yellow pages, etc.", "raw_text": "But the last thing here is kind of managing those business listings across, you know, yellow pages, etc.", "start_time": 1644.77, "end_time": 1652.37, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 457, "text": "So there's tons of tools that do this.", "raw_text": "So there's tons of tools that do this.", "start_time": 1652.85, "end_time": 1655.33, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 458, "text": "So you update all the data in one place, and it pushes it out to thousands of these databases.", "raw_text": "So you update all the data in one place, and it pushes it out to thousands of these databases.", "start_time": 1656.37, "end_time": 1660.69, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 459, "text": "So that's another important local SEO kind of tactic, just to make sure all the business info is up to date.", "raw_text": "So that's another important local SEO kind of tactic, just to make sure all the business info is up to date.", "start_time": 1660.69, "end_time": 1666.61, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 460, "text": "You have one area to manage it.", "raw_text": "You have one area to manage it.", "start_time": 1666.61, "end_time": 1667.93, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 461, "text": "So we can share a few of what those options look like.", "raw_text": "So we can share a few of what those options look like.", "start_time": 1667.93, "end_time": 1670.13, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 462, "text": "Okay.", "raw_text": "Okay.", "start_time": 1670.59, "end_time": 1670.91, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 463, "text": "They're generally pretty inexpensive.", "raw_text": "They're generally pretty inexpensive.", "start_time": 1670.91, "end_time": 1672.75, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 464, "text": "And again, just.", "raw_text": "And again, just.", "start_time": 1673.31, "end_time": 1674.15, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 465, "text": "Just a good local SEO tool.", "raw_text": "Just a good local SEO tool.", "start_time": 1674.15, "end_time": 1675.87, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 466, "text": "What is your.", "raw_text": "What is your.", "start_time": 1676.59, "end_time": 1677.27, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 467, "text": "What is your take on Clutch?", "raw_text": "What is your take on Clutch?", "start_time": 1677.27, "end_time": 1680.35, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 468, "text": "Clutch.", "raw_text": "Clutch.", "start_time": 1685.47, "end_time": 1686.11, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 469, "text": "Wait, I'm.", "raw_text": "Wait, I'm.", "start_time": 1686.51, "end_time": 1687.31, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 470, "text": "And if we.", "raw_text": "And if we.", "start_time": 1690.27, "end_time": 1690.91, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 471, "text": "If that's a Kyle question, that's no problem.", "raw_text": "If that's a Kyle question, that's no problem.", "start_time": 1690.91, "end_time": 1692.83, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 472, "text": "It might be.", "raw_text": "It might be.", "start_time": 1692.99, "end_time": 1693.87, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 473, "text": "I feel like this is just another one of those tools to, like, push out business listings.", "raw_text": "I feel like this is just another one of those tools to, like, push out business listings.", "start_time": 1699.88, "end_time": 1705.24, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 474, "text": "I'm not sure about all their services.", "raw_text": "I'm not sure about all their services.", "start_time": 1705.24, "end_time": 1706.68, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 475, "text": "It's like an.", "raw_text": "It's like an.", "start_time": 1707.16, "end_time": 1707.84, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 476, "text": "It's like an aggregator.", "raw_text": "It's like an aggregator.", "start_time": 1707.84, "end_time": 1709.24, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 477, "text": "Yes.", "raw_text": "Yes.", "start_time": 1709.72, "end_time": 1710.2, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 478, "text": "Marketplace.", "raw_text": "Marketplace.", "start_time": 1710.68, "end_time": 1711.64, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 479, "text": "You can search for.", "raw_text": "You can search for.", "start_time": 1714.52, "end_time": 1715.72, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 480, "text": "I'm looking for mobile application developers.", "raw_text": "I'm looking for mobile application developers.", "start_time": 1716.92, "end_time": 1720.44, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 481, "text": "In getting listed on there.", "raw_text": "In getting listed on there.", "start_time": 1720.44, "end_time": 1723.24, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 482, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1723.83, "end_time": 1724.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 483, "text": "And then you get a ranking.", "raw_text": "And then you get a ranking.", "start_time": 1724.03, "end_time": 1727.35, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 484, "text": "And part of it is you can pay for a higher ranking.", "raw_text": "And part of it is you can pay for a higher ranking.", "start_time": 1727.35, "end_time": 1731.27, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 485, "text": "Right.", "raw_text": "Right.", "start_time": 1731.43, "end_time": 1731.75, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 486, "text": "They've got a. I'd be curious how many people in your space might be using it.", "raw_text": "They've got a. I'd be curious how many people in your space might be using it.", "start_time": 1731.75, "end_time": 1737.03, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 487, "text": "Like, is it.", "raw_text": "Like, is it.", "start_time": 1737.11, "end_time": 1737.83, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 488, "text": "Is it really a tool where.", "raw_text": "Is it really a tool where.", "start_time": 1737.83, "end_time": 1739.19, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 489, "text": "Where people are going to.", "raw_text": "Where people are going to.", "start_time": 1739.35, "end_time": 1740.79, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 490, "text": "To find a business like Moreland?", "raw_text": "To find a business like Moreland?", "start_time": 1741.75, "end_time": 1743.59, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 491, "text": "I don't know.", "raw_text": "I don't know.", "start_time": 1743.59, "end_time": 1744.23, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 492, "text": "I would also think that we would be able to see visitors on our site that came from Clutch.", "raw_text": "I would also think that we would be able to see visitors on our site that came from Clutch.", "start_time": 1745.51, "end_time": 1751.92, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 493, "text": "Yes.", "raw_text": "Yes.", "start_time": 1752.16, "end_time": 1752.64, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 494, "text": "Yeah, we should be able to see, like, if that were happening now, I don't know if you have, like, a free listing on there or something, but we would be able to see that referral traffic.", "raw_text": "Yeah, we should be able to see, like, if that were happening now, I don't know if you have, like, a free listing on there or something, but we would be able to see that referral traffic.", "start_time": 1752.88, "end_time": 1762.16, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 495, "text": "We had been.", "raw_text": "We had been.", "start_time": 1762.4, "end_time": 1763.2, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 496, "text": "We actually.", "raw_text": "We actually.", "start_time": 1763.6, "end_time": 1764.24, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 497, "text": "We had been paying for a higher listing.", "raw_text": "We had been paying for a higher listing.", "start_time": 1765.44, "end_time": 1767.84, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 498, "text": "Okay.", "raw_text": "Okay.", "start_time": 1768.24, "end_time": 1768.8, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 499, "text": "I ratcheted that down.", "raw_text": "I ratcheted that down.", "start_time": 1768.96, "end_time": 1770.48, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 500, "text": "We're still paying for it, but it's not quite as much as we were paying previously.", "raw_text": "We're still paying for it, but it's not quite as much as we were paying previously.", "start_time": 1770.48, "end_time": 1774.8, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 501, "text": "And I actually had asked you guys at the time, like, I don't think we're getting the return based on what we're paying.", "raw_text": "And I actually had asked you guys at the time, like, I don't think we're getting the return based on what we're paying.", "start_time": 1776.66, "end_time": 1782.7, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 502, "text": "So we.", "raw_text": "So we.", "start_time": 1782.7, "end_time": 1783.3, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 503, "text": "We ratcheted it down to a more basic level.", "raw_text": "We ratcheted it down to a more basic level.", "start_time": 1783.54, "end_time": 1786.58, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 504, "text": "But even that, I have questions around.", "raw_text": "But even that, I have questions around.", "start_time": 1788.18, "end_time": 1790.82, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 505, "text": "Oh, okay.", "raw_text": "Oh, okay.", "start_time": 1791.38, "end_time": 1791.98, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 506, "text": "So you still have, like, the basic plan for that?", "raw_text": "So you still have, like, the basic plan for that?", "start_time": 1791.98, "end_time": 1794.9, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 507, "text": "Yeah, yeah.", "raw_text": "Yeah, yeah.", "start_time": 1794.98, "end_time": 1796.02, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 508, "text": "All right.", "raw_text": "All right.", "start_time": 1797.3, "end_time": 1797.94, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 509, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1798.5, "end_time": 1798.98, "speaker_id": 3, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 510, "text": "Let me.", "raw_text": "Let me.", "start_time": 1798.98, "end_time": 1799.46, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 511, "text": "I don't know if we have access to that dashboard.", "raw_text": "I don't know if we have access to that dashboard.", "start_time": 1799.62, "end_time": 1803.88, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 512, "text": "Have you got.", "raw_text": "Have you got.", "start_time": 1803.88, "end_time": 1804.32, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 513, "text": "Or if we have like, well, I.", "raw_text": "Or if we have like, well, I.", "start_time": 1804.32, "end_time": 1806.92, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 514, "text": "Was even just our website, like if you can see website traffic and if you, if you see anything that's coming from clutch would be.", "raw_text": "Was even just our website, like if you can see website traffic and if you, if you see anything that's coming from clutch would be.", "start_time": 1806.92, "end_time": 1814.08, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 515, "text": "Yeah, cool to know.", "raw_text": "Yeah, cool to know.", "start_time": 1814.08, "end_time": 1815.36, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 516, "text": "Yeah, let's do a, we can take a look at Google Analytics and kind of see what that's been trending over the past, you know, year or so.", "raw_text": "Yeah, let's do a, we can take a look at Google Analytics and kind of see what that's been trending over the past, you know, year or so.", "start_time": 1815.68, "end_time": 1821.92, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 517, "text": "All right.", "raw_text": "All right.", "start_time": 1823.76, "end_time": 1824.16, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 518, "text": "Yeah, that's a good flag.", "raw_text": "Yeah, that's a good flag.", "start_time": 1824.16, "end_time": 1825.28, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 519, "text": "Okay, so, so we'll create kind of.", "raw_text": "Okay, so, so we'll create kind of.", "start_time": 1826, "end_time": 1829.45, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 520, "text": "And how many locations are that?", "raw_text": "And how many locations are that?", "start_time": 1829.45, "end_time": 1831.25, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 521, "text": "I know, obviously Nashville, there was a few others you mentioned coming up.", "raw_text": "I know, obviously Nashville, there was a few others you mentioned coming up.", "start_time": 1831.25, "end_time": 1835.53, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 522, "text": "Milwaukee and Pittsburgh.", "raw_text": "Milwaukee and Pittsburgh.", "start_time": 1836.81, "end_time": 1838.33, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 523, "text": "Okay, and when do you have.", "raw_text": "Okay, and when do you have.", "start_time": 1838.73, "end_time": 1840.65, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 524, "text": "I don't remember the timeline for those.", "raw_text": "I don't remember the timeline for those.", "start_time": 1841.13, "end_time": 1842.73, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 525, "text": "They'd be pretty much further out, I think.", "raw_text": "They'd be pretty much further out, I think.", "start_time": 1845.61, "end_time": 1848.45, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 526, "text": "Okay, okay.", "raw_text": "Okay, okay.", "start_time": 1848.45, "end_time": 1849.73, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 527, "text": "So yeah, start with Nashville.", "raw_text": "So yeah, start with Nashville.", "start_time": 1849.73, "end_time": 1851.29, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 528, "text": "So yeah, we can kind of scope this out to see what, you know, building.", "raw_text": "So yeah, we can kind of scope this out to see what, you know, building.", "start_time": 1851.29, "end_time": 1856.47, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 529, "text": "Quick building of the landing page, the profile, setting up, you know, a business listings.", "raw_text": "Quick building of the landing page, the profile, setting up, you know, a business listings.", "start_time": 1856.79, "end_time": 1861.43, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 530, "text": "Yeah, I wouldn't worry about those right now.", "raw_text": "Yeah, I wouldn't worry about those right now.", "start_time": 1861.99, "end_time": 1865.27, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 531, "text": "Okay.", "raw_text": "Okay.", "start_time": 1865.75, "end_time": 1866.31, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 532, "text": "Yeah, I feel like we get the process down with Nashville.", "raw_text": "Yeah, I feel like we get the process down with Nashville.", "start_time": 1868.63, "end_time": 1871.39, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 533, "text": "We'll be set for those anyway.", "raw_text": "We'll be set for those anyway.", "start_time": 1871.39, "end_time": 1873.11, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 534, "text": "Yeah,.", "raw_text": "Yeah,.", "start_time": 1873.43, "end_time": 1873.91, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 535, "text": "Very good.", "raw_text": "Very good.", "start_time": 1876.63, "end_time": 1877.35, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 536, "text": "Okay.", "raw_text": "Okay.", "start_time": 1877.35, "end_time": 1877.91, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 537, "text": "See, next up is kind of our thoughts on the meta ads.", "raw_text": "See, next up is kind of our thoughts on the meta ads.", "start_time": 1880.48, "end_time": 1884.48, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 538, "text": "I definitely want, I know Kyle has a really strong POV on this, so I definitely want him, him to chime in as kind of the key strategist here.", "raw_text": "I definitely want, I know Kyle has a really strong POV on this, so I definitely want him, him to chime in as kind of the key strategist here.", "start_time": 1885.44, "end_time": 1894.8, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 539, "text": "But it was really interesting, kind of reviewing, you know, their approach and I guess, you know, before we get into this, Paul, I'd love to just kind of hear like how your conversation went with that team and, and kind of how it, how it left off.", "raw_text": "But it was really interesting, kind of reviewing, you know, their approach and I guess, you know, before we get into this, Paul, I'd love to just kind of hear like how your conversation went with that team and, and kind of how it, how it left off.", "start_time": 1896.32, "end_time": 1912.36, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 540, "text": "Yeah, I, I will.", "raw_text": "Yeah, I, I will.", "start_time": 1913.32, "end_time": 1914.6, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 541, "text": "I'm actually texting Kyle right now.", "raw_text": "I'm actually texting Kyle right now.", "start_time": 1915.16, "end_time": 1917.32, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 542, "text": "Tell him to put the baby down.", "raw_text": "Tell him to put the baby down.", "start_time": 1919.32, "end_time": 1920.76, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 543, "text": "The baby can join the call.", "raw_text": "The baby can join the call.", "start_time": 1923.48, "end_time": 1924.84, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 544, "text": "Yeah, we don't care.", "raw_text": "Yeah, we don't care.", "start_time": 1925.08, "end_time": 1926.04, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 545, "text": "We like when that happens.", "raw_text": "We like when that happens.", "start_time": 1926.36, "end_time": 1927.48, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 546, "text": "I would love that.", "raw_text": "I would love that.", "start_time": 1927.48, "end_time": 1928.12, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 547, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 1928.68, "end_time": 1929.16, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 548, "text": "Justin and I both have kids.", "raw_text": "Justin and I both have kids.", "start_time": 1930.44, "end_time": 1931.76, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 549, "text": "We get it.", "raw_text": "We get it.", "start_time": 1931.76, "end_time": 1932.28, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 550, "text": "Yep.", "raw_text": "Yep.", "start_time": 1932.67, "end_time": 1933.07, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 551, "text": "I miss that age too.", "raw_text": "I miss that age too.", "start_time": 1933.87, "end_time": 1935.31, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 552, "text": "Yeah, I do too.", "raw_text": "Yeah, I do too.", "start_time": 1935.71, "end_time": 1936.91, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 553, "text": "So they found me on the meta platform, Facebook, Instagram.", "raw_text": "So they found me on the meta platform, Facebook, Instagram.", "start_time": 1939.39, "end_time": 1947.31, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 554, "text": "Oh, wow.", "raw_text": "Oh, wow.", "start_time": 1947.55, "end_time": 1948.27, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 555, "text": "And I was seeing the same video clip that was addressing our particular industry.", "raw_text": "And I was seeing the same video clip that was addressing our particular industry.", "start_time": 1948.83, "end_time": 1961.8, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 556, "text": "Right.", "raw_text": "Right.", "start_time": 1962.68, "end_time": 1963.04, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 557, "text": "A mid sized tech firm.", "raw_text": "A mid sized tech firm.", "start_time": 1963.04, "end_time": 1964.6, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 558, "text": "Software development.", "raw_text": "Software development.", "start_time": 1965.32, "end_time": 1966.2, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 559, "text": "Right.", "raw_text": "Right.", "start_time": 1967.16, "end_time": 1967.56, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 560, "text": "AI consulting, AI solution development.", "raw_text": "AI consulting, AI solution development.", "start_time": 1968.12, "end_time": 1972.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 561, "text": "And you know, I saw it about seven times and I was finally like, okay, you got me.", "raw_text": "And you know, I saw it about seven times and I was finally like, okay, you got me.", "start_time": 1975.48, "end_time": 1982.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 562, "text": "Like, I gotta, I gotta talk to these guys.", "raw_text": "Like, I gotta, I gotta talk to these guys.", "start_time": 1982.12, "end_time": 1983.79, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 563, "text": "So their, their point was LinkedIn is the shit show because it's saturated and it's a business context and you're seeing pitches all over the place.", "raw_text": "So their, their point was LinkedIn is the shit show because it's saturated and it's a business context and you're seeing pitches all over the place.", "start_time": 1985.22, "end_time": 2008.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 564, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 2008.5, "end_time": 2008.94, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 565, "text": "So you get overwhelmed on the meta platform.", "raw_text": "So you get overwhelmed on the meta platform.", "start_time": 2008.94, "end_time": 2013.13, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 566, "text": "Like you're in a different headspace.", "raw_text": "Like you're in a different headspace.", "start_time": 2013.29, "end_time": 2015.21, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 567, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 2015.85, "end_time": 2016.41, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 568, "text": "You're going on there to like detach a little bit, take a break, take a mind break.", "raw_text": "You're going on there to like detach a little bit, take a break, take a mind break.", "start_time": 2016.57, "end_time": 2024.57, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 569, "text": "But when something is directly targeted to you and what you've been searching for or looking for, you're more open to that.", "raw_text": "But when something is directly targeted to you and what you've been searching for or looking for, you're more open to that.", "start_time": 2025.77, "end_time": 2042.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 570, "text": "And the meta platforms have such detailed information about all of your activity online, like what you're searching for, what you're buying, what you're looking at, that you can really, really target individuals that are looking for exactly what it is that you're providing in the market.", "raw_text": "And the meta platforms have such detailed information about all of your activity online, like what you're searching for, what you're buying, what you're looking at, that you can really, really target individuals that are looking for exactly what it is that you're providing in the market.", "start_time": 2042.67, "end_time": 2068.6, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 571, "text": "And this firm focuses exclusively.", "raw_text": "And this firm focuses exclusively.", "start_time": 2069.48, "end_time": 2072.28, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 572, "text": "They don't deal with any other industry other than ours.", "raw_text": "They don't deal with any other industry other than ours.", "start_time": 2072.92, "end_time": 2077, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 573, "text": "And they have proven this works in our industry on the meta platform.", "raw_text": "And they have proven this works in our industry on the meta platform.", "start_time": 2077.64, "end_time": 2083.96, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 574, "text": "So, I mean, that's a. I can't help but be intrigued.", "raw_text": "So, I mean, that's a. I can't help but be intrigued.", "start_time": 2084.36, "end_time": 2090.28, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 575, "text": "Pretty compelling.", "raw_text": "Pretty compelling.", "start_time": 2090.28, "end_time": 2091.08, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 576, "text": "Yeah, yeah, no, absolutely.", "raw_text": "Yeah, yeah, no, absolutely.", "start_time": 2091.08, "end_time": 2092.52, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 577, "text": "And, and I mean, they are right, of course, about LinkedIn.", "raw_text": "And, and I mean, they are right, of course, about LinkedIn.", "start_time": 2092.52, "end_time": 2095.8, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 578, "text": "It's expensive, it's saturated.", "raw_text": "It's expensive, it's saturated.", "start_time": 2097.3, "end_time": 2099.78, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 579, "text": "All of those things you just mentioned, we, we totally agree.", "raw_text": "All of those things you just mentioned, we, we totally agree.", "start_time": 2099.78, "end_time": 2102.42, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 580, "text": "I think the thing about meta is, I agree it could.", "raw_text": "I think the thing about meta is, I agree it could.", "start_time": 2103.14, "end_time": 2105.62, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 581, "text": "It's either a good or a bad thing that it's putting you in a different headspace.", "raw_text": "It's either a good or a bad thing that it's putting you in a different headspace.", "start_time": 2105.7, "end_time": 2109.1, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 582, "text": "Sounds like for you it worked, which is amazing.", "raw_text": "Sounds like for you it worked, which is amazing.", "start_time": 2109.1, "end_time": 2111.22, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 583, "text": "And I do think it could work for Moreland, especially the way they're doing.", "raw_text": "And I do think it could work for Moreland, especially the way they're doing.", "start_time": 2111.22, "end_time": 2115.54, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 584, "text": "They kind of revamped the way you do creative or the way Meta wants you to, to make creatives basically and handle targeting.", "raw_text": "They kind of revamped the way you do creative or the way Meta wants you to, to make creatives basically and handle targeting.", "start_time": 2115.94, "end_time": 2126.05, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 585, "text": "They don't even really want you to do any build, any audience targeting.", "raw_text": "They don't even really want you to do any build, any audience targeting.", "start_time": 2126.05, "end_time": 2129.49, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 586, "text": "They say, hey, just give us creative and we'll know via the algorithm, via AI, the whole thing, who to send it to.", "raw_text": "They say, hey, just give us creative and we'll know via the algorithm, via AI, the whole thing, who to send it to.", "start_time": 2129.57, "end_time": 2137.09, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 587, "text": "So it is kind of amazing that way.", "raw_text": "So it is kind of amazing that way.", "start_time": 2137.81, "end_time": 2139.57, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 588, "text": "But that does kind of the biggest caveat and about making this successful is having that really good content and pushing out a lot of it.", "raw_text": "But that does kind of the biggest caveat and about making this successful is having that really good content and pushing out a lot of it.", "start_time": 2139.57, "end_time": 2149.82, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 589, "text": "That's how, you know, we'd make something like this successful, which does sound kind of like it aligned with what they, you know, they want to create videos and, and that's part of their strategy, which would definitely make this successful.", "raw_text": "That's how, you know, we'd make something like this successful, which does sound kind of like it aligned with what they, you know, they want to create videos and, and that's part of their strategy, which would definitely make this successful.", "start_time": 2150.46, "end_time": 2163.34, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 590, "text": "The other thing that I didn't share is they, they talked a bit about, like, how they do it and their approach.", "raw_text": "The other thing that I didn't share is they, they talked a bit about, like, how they do it and their approach.", "start_time": 2163.42, "end_time": 2168.22, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 591, "text": "Actually, I'll wait for Kyle.", "raw_text": "Actually, I'll wait for Kyle.", "start_time": 2169.34, "end_time": 2171.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 592, "text": "I'm so sorry for my, for my tardiness.", "raw_text": "I'm so sorry for my, for my tardiness.", "start_time": 2177.59, "end_time": 2179.91, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 593, "text": "No, no worries.", "raw_text": "No, no worries.", "start_time": 2180.79, "end_time": 2181.99, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 594, "text": "No worries.", "raw_text": "No worries.", "start_time": 2182.63, "end_time": 2183.35, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 595, "text": "Perfect.", "raw_text": "Perfect.", "start_time": 2183.75, "end_time": 2184.15, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 596, "text": "We're right where we wanted to be.", "raw_text": "We're right where we wanted to be.", "start_time": 2184.15, "end_time": 2185.43, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 597, "text": "Right, right.", "raw_text": "Right, right.", "start_time": 2185.43, "end_time": 2186.59, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 598, "text": "The stuff that I want to talk.", "raw_text": "The stuff that I want to talk.", "start_time": 2186.59, "end_time": 2187.63, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 599, "text": "About,.", "raw_text": "About,.", "start_time": 2187.63, "end_time": 2187.91, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 600, "text": "We got a head start.", "raw_text": "We got a head start.", "start_time": 2190.07, "end_time": 2191.11, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 601, "text": "I was just, I was just relaying kind of how they found me and they're.", "raw_text": "I was just, I was just relaying kind of how they found me and they're.", "start_time": 2191.75, "end_time": 2197.11, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 602, "text": "A little bit about their pitch and their.", "raw_text": "A little bit about their pitch and their.", "start_time": 2197.11, "end_time": 2199.51, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 603, "text": "I was about to get into.", "raw_text": "I was about to get into.", "start_time": 2200.18, "end_time": 2201.38, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 604, "text": "They talk a little bit about, like how they do it, which is they don't start with the video content.", "raw_text": "They talk a little bit about, like how they do it, which is they don't start with the video content.", "start_time": 2202.02, "end_time": 2208.58, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 605, "text": "They start with just like ad copy content.", "raw_text": "They start with just like ad copy content.", "start_time": 2209.06, "end_time": 2211.7, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 606, "text": "And they write in collaboration with you.", "raw_text": "And they write in collaboration with you.", "start_time": 2212.02, "end_time": 2215.78, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 607, "text": "You develop.", "raw_text": "You develop.", "start_time": 2215.94, "end_time": 2216.58, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 608, "text": "Okay, here's your offering.", "raw_text": "Okay, here's your offering.", "start_time": 2216.9, "end_time": 2219.06, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 609, "text": "There's five of them, different flavors.", "raw_text": "There's five of them, different flavors.", "start_time": 2220.18, "end_time": 2223.22, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 610, "text": "They push all that out.", "raw_text": "They push all that out.", "start_time": 2223.7, "end_time": 2224.94, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 611, "text": "They see which ones are actually resonating.", "raw_text": "They see which ones are actually resonating.", "start_time": 2224.94, "end_time": 2227.38, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 612, "text": "Then they say okay here, here's the two that are resonating now.", "raw_text": "Then they say okay here, here's the two that are resonating now.", "start_time": 2227.97, "end_time": 2231.81, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 613, "text": "We're going to create videos specifically tailored around that particular messaging and put the, put the real kind of ad dollars behind that.", "raw_text": "We're going to create videos specifically tailored around that particular messaging and put the, put the real kind of ad dollars behind that.", "start_time": 2231.81, "end_time": 2245.89, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 614, "text": "Yeah, no, so that makes sense.", "raw_text": "Yeah, no, so that makes sense.", "start_time": 2246.77, "end_time": 2249.69, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 615, "text": "And again I did a little tire kicking on that as well.", "raw_text": "And again I did a little tire kicking on that as well.", "start_time": 2249.69, "end_time": 2252.41, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 616, "text": "And that's super helpful context that they kind of start with static ad copy and static ads first before get you in the booth to film.", "raw_text": "And that's super helpful context that they kind of start with static ad copy and static ads first before get you in the booth to film.", "start_time": 2252.41, "end_time": 2260.04, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 617, "text": "Those VSL style creatives.", "raw_text": "Those VSL style creatives.", "start_time": 2260.04, "end_time": 2263.2, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 618, "text": "They also.", "raw_text": "They also.", "start_time": 2264.24, "end_time": 2264.8, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 619, "text": "Sorry, they also, they're like lots of, you know, lots of executive business owners.", "raw_text": "Sorry, they also, they're like lots of, you know, lots of executive business owners.", "start_time": 2265.04, "end_time": 2272.6, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 620, "text": "They don't want to be the face they have.", "raw_text": "They don't want to be the face they have.", "start_time": 2272.6, "end_time": 2276.28, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 621, "text": "They like put.", "raw_text": "They like put.", "start_time": 2276.28, "end_time": 2278.08, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 622, "text": "They.", "raw_text": "They.", "start_time": 2278.08, "end_time": 2278.4, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 623, "text": "I don't know, I think, I don't think this is in house.", "raw_text": "I don't know, I think, I don't think this is in house.", "start_time": 2278.64, "end_time": 2281.2, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 624, "text": "But they just have actors do it.", "raw_text": "But they just have actors do it.", "start_time": 2281.2, "end_time": 2283.82, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 625, "text": "Yeah, we just gotta get someone to.", "raw_text": "Yeah, we just gotta get someone to.", "start_time": 2283.98, "end_time": 2287.1, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 626, "text": "We need like, like Michael Keaton to portray us.", "raw_text": "We need like, like Michael Keaton to portray us.", "start_time": 2287.18, "end_time": 2291.74, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 627, "text": "Yeah, there you go.", "raw_text": "Yeah, there you go.", "start_time": 2291.82, "end_time": 2292.94, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 628, "text": "Good choice.", "raw_text": "Good choice.", "start_time": 2294.78, "end_time": 2295.5, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 629, "text": "Yeah, no, but so like that's all great.", "raw_text": "Yeah, no, but so like that's all great.", "start_time": 2297.5, "end_time": 2299.74, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 630, "text": "And again that's something that we would want to do as well.", "raw_text": "And again that's something that we would want to do as well.", "start_time": 2299.74, "end_time": 2302.5, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 631, "text": "Like when we would go into.", "raw_text": "Like when we would go into.", "start_time": 2302.5, "end_time": 2304.14, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 632, "text": "If you hop over to the next slide, um, I kind of mapped out like the approach that we would take there.", "raw_text": "If you hop over to the next slide, um, I kind of mapped out like the approach that we would take there.", "start_time": 2306.14, "end_time": 2312.46, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 633, "text": "Again, I think the, the big linchpins on this is kind of what that intro offer truly is.", "raw_text": "Again, I think the, the big linchpins on this is kind of what that intro offer truly is.", "start_time": 2313.66, "end_time": 2322.86, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 634, "text": "Like if it's good and it's compelling, this can work really, really well.", "raw_text": "Like if it's good and it's compelling, this can work really, really well.", "start_time": 2323.26, "end_time": 2329.1, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 635, "text": "If it's not super compelling, that's where we can see it kind of fall, fall flat again.", "raw_text": "If it's not super compelling, that's where we can see it kind of fall, fall flat again.", "start_time": 2329.74, "end_time": 2335.83, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 636, "text": "I know that you guys have had a lot of really, really good discussions kind of around like the, the road mapping and kind of like the AI readiness and like where do we even start type conversations?", "raw_text": "I know that you guys have had a lot of really, really good discussions kind of around like the, the road mapping and kind of like the AI readiness and like where do we even start type conversations?", "start_time": 2335.83, "end_time": 2346.71, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 637, "text": "So that could be something where it's hey, it's our, it's this, you get this deliverable, this deliverable, this deliverable.", "raw_text": "So that could be something where it's hey, it's our, it's this, you get this deliverable, this deliverable, this deliverable.", "start_time": 2347.43, "end_time": 2357.67, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 638, "text": "It's flat rate money back guarantee or whatever.", "raw_text": "It's flat rate money back guarantee or whatever.", "start_time": 2357.67, "end_time": 2361.76, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 639, "text": "I don't know if we actually want to do a money back guarantee or not.", "raw_text": "I don't know if we actually want to do a money back guarantee or not.", "start_time": 2362.32, "end_time": 2364.56, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 640, "text": "But that is something that when you're looking at something like that, that is going to be one of the biggest determinants of whether or not this works.", "raw_text": "But that is something that when you're looking at something like that, that is going to be one of the biggest determinants of whether or not this works.", "start_time": 2364.8, "end_time": 2375.76, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 641, "text": "But again, once we get past that initial bullet point and kind of figure out what we want to run with, what's nice.", "raw_text": "But again, once we get past that initial bullet point and kind of figure out what we want to run with, what's nice.", "start_time": 2377.92, "end_time": 2384.56, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 642, "text": "We have assets that we can repurpose on the website already.", "raw_text": "We have assets that we can repurpose on the website already.", "start_time": 2384.56, "end_time": 2388.4, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 643, "text": "We have that marketing specific landing page template that we can to be judge accordingly.", "raw_text": "We have that marketing specific landing page template that we can to be judge accordingly.", "start_time": 2388.4, "end_time": 2395.41, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 644, "text": "And we would set it up with a HubSpot form.", "raw_text": "And we would set it up with a HubSpot form.", "start_time": 2397.41, "end_time": 2399.85, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 645, "text": "We'd set it up with a multi step form.", "raw_text": "We'd set it up with a multi step form.", "start_time": 2399.85, "end_time": 2402.13, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 646, "text": "I don't know if you clicked into.", "raw_text": "I don't know if you clicked into.", "start_time": 2402.37, "end_time": 2403.89, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 647, "text": "I'm gonna make you go back now.", "raw_text": "I'm gonna make you go back now.", "start_time": 2404.45, "end_time": 2406.37, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 648, "text": "I'm sorry, you click into the landing page example here.", "raw_text": "I'm sorry, you click into the landing page example here.", "start_time": 2406.37, "end_time": 2410.13, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 649, "text": "So this is.", "raw_text": "So this is.", "start_time": 2413.25, "end_time": 2414.13, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 650, "text": "This Liberate Labs is the one of the.", "raw_text": "This Liberate Labs is the one of the.", "start_time": 2414.37, "end_time": 2417.25, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 651, "text": "The one testimonial that they had on that.", "raw_text": "The one testimonial that they had on that.", "start_time": 2417.62, "end_time": 2419.7, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 652, "text": "Again.", "raw_text": "Again.", "start_time": 2421.7, "end_time": 2422.1, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 653, "text": "So this is their landing page where they send folks.", "raw_text": "So this is their landing page where they send folks.", "start_time": 2422.1, "end_time": 2426.1, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 654, "text": "But again, if you go down the schedule, your call, it's that multi step.", "raw_text": "But again, if you go down the schedule, your call, it's that multi step.", "start_time": 2426.26, "end_time": 2431.3, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 655, "text": "Oh, this must be it.", "raw_text": "Oh, this must be it.", "start_time": 2433.86, "end_time": 2434.98, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 656, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 2435.14, "end_time": 2435.62, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 657, "text": "Again, we can make something that looks infinitely nicer than this.", "raw_text": "Again, we can make something that looks infinitely nicer than this.", "start_time": 2435.7, "end_time": 2439.78, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 658, "text": "It looks pretty basic, like.", "raw_text": "It looks pretty basic, like.", "start_time": 2440.42, "end_time": 2442.98, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 659, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 2442.98, "end_time": 2443.46, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 660, "text": "So basically you enter all your information and then it goes to like a calendar booking link.", "raw_text": "So basically you enter all your information and then it goes to like a calendar booking link.", "start_time": 2445.48, "end_time": 2450.92, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 661, "text": "So we can do that and we can do that probably better in a nicer branded flavor there.", "raw_text": "So we can do that and we can do that probably better in a nicer branded flavor there.", "start_time": 2451.24, "end_time": 2459.16, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 662, "text": "Again, if we want to include the video on the landing page, we can do that.", "raw_text": "Again, if we want to include the video on the landing page, we can do that.", "start_time": 2461.08, "end_time": 2465.08, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 663, "text": "I always hem and haw about whether or not that's good or hacky.", "raw_text": "I always hem and haw about whether or not that's good or hacky.", "start_time": 2465.08, "end_time": 2469.32, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 664, "text": "We can let data decide though, if this is something that we wanted to.", "raw_text": "We can let data decide though, if this is something that we wanted to.", "start_time": 2469.4, "end_time": 2472.88, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 665, "text": "Test,.", "raw_text": "Test,.", "start_time": 2472.88, "end_time": 2473.16, "speaker_id": 4, "speaker_name": "Justin Wray"}, {"index": 666, "text": "But we would do something not dissimilar to that using the template that we have.", "raw_text": "But we would do something not dissimilar to that using the template that we have.", "start_time": 2475.97, "end_time": 2481.97, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 667, "text": "If you hop back over to the here and then really the big thing that we would do and the fact that we're on HubSpot is stellar is we'll make sure your meta ads, we'll get you set up on a meta ads account, we'll link your existing Facebook and Instagram pages.", "raw_text": "If you hop back over to the here and then really the big thing that we would do and the fact that we're on HubSpot is stellar is we'll make sure your meta ads, we'll get you set up on a meta ads account, we'll link your existing Facebook and Instagram pages.", "start_time": 2483.17, "end_time": 2500.37, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 668, "text": "But the, the real secret sauce and how this works is, and I'm sure they alluded to this when you chatted with them.", "raw_text": "But the, the real secret sauce and how this works is, and I'm sure they alluded to this when you chatted with them.", "start_time": 2500.73, "end_time": 2507.53, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 669, "text": "Like, because we're not explicitly targeting job titles or things like that, we're targeting folks that based on how they interact with our stuff.", "raw_text": "Like, because we're not explicitly targeting job titles or things like that, we're targeting folks that based on how they interact with our stuff.", "start_time": 2508.33, "end_time": 2519.37, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 670, "text": "What data that is fed back into Metta is super, super valuable.", "raw_text": "What data that is fed back into Metta is super, super valuable.", "start_time": 2520.17, "end_time": 2525.05, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 671, "text": "So being able to feedback, all right, hey, they filled out this form or hey, they filled out this form and then booked.", "raw_text": "So being able to feedback, all right, hey, they filled out this form or hey, they filled out this form and then booked.", "start_time": 2525.77, "end_time": 2532.01, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 672, "text": "We can also feedback, hey, they filled out this form, they booked a meeting.", "raw_text": "We can also feedback, hey, they filled out this form, they booked a meeting.", "start_time": 2532.87, "end_time": 2538.03, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 673, "text": "And oh, by the way, that initial discovery call went well.", "raw_text": "And oh, by the way, that initial discovery call went well.", "start_time": 2538.03, "end_time": 2541.51, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 674, "text": "They're a qualified lead.", "raw_text": "They're a qualified lead.", "start_time": 2541.51, "end_time": 2542.99, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 675, "text": "We can send that back in as well.", "raw_text": "We can send that back in as well.", "start_time": 2542.99, "end_time": 2545.51, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 676, "text": "That way Meta understands all of that.", "raw_text": "That way Meta understands all of that.", "start_time": 2545.91, "end_time": 2548.15, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 677, "text": "So that will be kind of part of the infrastructure that we'll build out.", "raw_text": "So that will be kind of part of the infrastructure that we'll build out.", "start_time": 2550.95, "end_time": 2554.99, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 678, "text": "And again, what's nice is you guys are using HubSpot already.", "raw_text": "And again, what's nice is you guys are using HubSpot already.", "start_time": 2554.99, "end_time": 2558.07, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 679, "text": "It'll be simple just to make sure that, hey, like a couple things on the back end get updated based on how things go.", "raw_text": "It'll be simple just to make sure that, hey, like a couple things on the back end get updated based on how things go.", "start_time": 2558.15, "end_time": 2566.97, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 680, "text": "Basically, just as yes, this intro call was good, or no, this intro call was bad, having that extra little bit will be super valuable.", "raw_text": "Basically, just as yes, this intro call was good, or no, this intro call was bad, having that extra little bit will be super valuable.", "start_time": 2567.13, "end_time": 2574.97, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 681, "text": "Once we get all that infrastructure built up, the next kind of big hairy issue is the media budget.", "raw_text": "Once we get all that infrastructure built up, the next kind of big hairy issue is the media budget.", "start_time": 2576.01, "end_time": 2582.49, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 682, "text": "So this is where kind of how we Want to price that offer is going to be really, really key because as is the case with all things kind of like big data and algorithmic, it needs a significant amount of data in order to actually start getting to efficiencies.", "raw_text": "So this is where kind of how we Want to price that offer is going to be really, really key because as is the case with all things kind of like big data and algorithmic, it needs a significant amount of data in order to actually start getting to efficiencies.", "start_time": 2583.45, "end_time": 2605.13, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 683, "text": "The recommendation from Meta is you want your daily budget to be three to four times what your target cost per acquisition or target CPA would be.", "raw_text": "The recommendation from Meta is you want your daily budget to be three to four times what your target cost per acquisition or target CPA would be.", "start_time": 2605.77, "end_time": 2617.63, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 684, "text": "And in that case acquisition being that form fill or that booked meeting so we can kind of back into what we would want it to be and what we would hope it would be.", "raw_text": "And in that case acquisition being that form fill or that booked meeting so we can kind of back into what we would want it to be and what we would hope it would be.", "start_time": 2617.95, "end_time": 2630.91, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 685, "text": "Again if it's a $10,000 road mapping workshop, this, that and the other.", "raw_text": "Again if it's a $10,000 road mapping workshop, this, that and the other.", "start_time": 2631.15, "end_time": 2637.55, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 686, "text": "Assume we close 10% of them.", "raw_text": "Assume we close 10% of them.", "start_time": 2638.03, "end_time": 2641.15, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 687, "text": "A.", "raw_text": "A.", "start_time": 2643.08, "end_time": 2643.32, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 688, "text": "Book meetings worth $1,000.", "raw_text": "Book meetings worth $1,000.", "start_time": 2643.56, "end_time": 2645.4, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 689, "text": "We'd probably want to say hey, we want our target CPA to be in the 3 to $700 range, depending on how much of a loss leader we want that to be.", "raw_text": "We'd probably want to say hey, we want our target CPA to be in the 3 to $700 range, depending on how much of a loss leader we want that to be.", "start_time": 2645.4, "end_time": 2655.56, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 690, "text": "That means your daily budget and Meta for this flight probably needs to be 1200 to what was the high end?", "raw_text": "That means your daily budget and Meta for this flight probably needs to be 1200 to what was the high end?", "start_time": 2657, "end_time": 2670.76, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 691, "text": "I said 704 x $2800 a day in order to get enough that enough data about people that are going filling out the form, booking a meeting saying whether or not they're qualified or not in order for things to really, really flywheel.", "raw_text": "I said 704 x $2800 a day in order to get enough that enough data about people that are going filling out the form, booking a meeting saying whether or not they're qualified or not in order for things to really, really flywheel.", "start_time": 2670.76, "end_time": 2691.32, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 692, "text": "The good thing is if you're doing that theoretically you're getting three to four people booking a meeting a day, which is stellar great problem to have.", "raw_text": "The good thing is if you're doing that theoretically you're getting three to four people booking a meeting a day, which is stellar great problem to have.", "start_time": 2692.28, "end_time": 2702.49, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 693, "text": "The downside of that is that needs to be out in the wild for bare minimum 45 days.", "raw_text": "The downside of that is that needs to be out in the wild for bare minimum 45 days.", "start_time": 2704.01, "end_time": 2713.53, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 694, "text": "That's a not insignificant amount of money.", "raw_text": "That's a not insignificant amount of money.", "start_time": 2714.57, "end_time": 2718.25, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 695, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 2718.73, "end_time": 2719.21, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 696, "text": "Let me share a little bit more.", "raw_text": "Let me share a little bit more.", "start_time": 2719.61, "end_time": 2720.97, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 697, "text": "So they did they, did they address.", "raw_text": "So they did they, did they address.", "start_time": 2720.97, "end_time": 2723.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 698, "text": "The ad budget issue at all?", "raw_text": "The ad budget issue at all?", "start_time": 2723.34, "end_time": 2724.86, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 699, "text": "They did, yeah.", "raw_text": "They did, yeah.", "start_time": 2725.18, "end_time": 2726.26, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 700, "text": "So they say they can do it for 3000 AD budget a month over a 90 day period.", "raw_text": "So they say they can do it for 3000 AD budget a month over a 90 day period.", "start_time": 2726.26, "end_time": 2733.82, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 701, "text": "So three months and they guarantee that it works and if it's not, they will work for free until it does.", "raw_text": "So three months and they guarantee that it works and if it's not, they will work for free until it does.", "start_time": 2733.82, "end_time": 2746.3, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 702, "text": "And once it's, once it's working, the model changes to revenue share.", "raw_text": "And once it's, once it's working, the model changes to revenue share.", "start_time": 2747.43, "end_time": 2754.95, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 703, "text": "Interesting.", "raw_text": "Interesting.", "start_time": 2756.95, "end_time": 2757.67, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 704, "text": "Very interesting.", "raw_text": "Very interesting.", "start_time": 2758.63, "end_time": 2759.59, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 705, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 2763.189, "end_time": 2763.589, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 706, "text": "I mean and, and like we're not ready to pull the trigger on this right now anyways.", "raw_text": "I mean and, and like we're not ready to pull the trigger on this right now anyways.", "start_time": 2763.589, "end_time": 2772.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 707, "text": "Like I was very candid about the investment that we made last year.", "raw_text": "Like I was very candid about the investment that we made last year.", "start_time": 2772.03, "end_time": 2777.45, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 708, "text": "Why we took a pause with you guys.", "raw_text": "Why we took a pause with you guys.", "start_time": 2777.77, "end_time": 2780.09, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 709, "text": "The, the invoices are flying out the door now.", "raw_text": "The, the invoices are flying out the door now.", "start_time": 2782.49, "end_time": 2787.37, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 710, "text": "And we need a little bit more time for those frankly to be paid for the cash to be flying in the door before we would be comfortable pulling the trigger on something like this so we can kick it around more.", "raw_text": "And we need a little bit more time for those frankly to be paid for the cash to be flying in the door before we would be comfortable pulling the trigger on something like this so we can kick it around more.", "start_time": 2791.53, "end_time": 2807.03, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 711, "text": "But I wanted you to have all the context because my preference we.", "raw_text": "But I wanted you to have all the context because my preference we.", "start_time": 2808.07, "end_time": 2814.39, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 712, "text": "I've been very Happy with you guys so far.", "raw_text": "I've been very Happy with you guys so far.", "start_time": 2815.75, "end_time": 2818.07, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 713, "text": "And I really don't want to be dealing with two different these.", "raw_text": "And I really don't want to be dealing with two different these.", "start_time": 2818.07, "end_time": 2822.63, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 714, "text": "And if this is something that you think could work and you, you've done it with others successfully.", "raw_text": "And if this is something that you think could work and you, you've done it with others successfully.", "start_time": 2823.27, "end_time": 2833.76, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 715, "text": "Yeah, yeah.", "raw_text": "Yeah, yeah.", "start_time": 2836.64, "end_time": 2837.92, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 716, "text": "So again, we, we've, we've replicated this model pretty closely with.", "raw_text": "So again, we, we've, we've replicated this model pretty closely with.", "start_time": 2838.08, "end_time": 2844.96, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 717, "text": "They aren't a B2B service, they are a SaaS platform, consumer SaaS platform.", "raw_text": "They aren't a B2B service, they are a SaaS platform, consumer SaaS platform.", "start_time": 2845.68, "end_time": 2853.6, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 718, "text": "It's actually an AI platform for veterans benefits.", "raw_text": "It's actually an AI platform for veterans benefits.", "start_time": 2853.92, "end_time": 2859.2, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 719, "text": "It's called Veteran AI.", "raw_text": "It's called Veteran AI.", "start_time": 2859.92, "end_time": 2861.52, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 720, "text": "Great name.", "raw_text": "Great name.", "start_time": 2861.68, "end_time": 2862.4, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 721, "text": "So that's what we're doing for them.", "raw_text": "So that's what we're doing for them.", "start_time": 2863.6, "end_time": 2865.68, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 722, "text": "They, they have the benefit of having an incredibly good initial offer in that they offer, they operate on a freemium model where you can get in, you can generate a couple documents, chatbot, you can do all of that for free, and then it's a monthly or an annual subscription to actually be able to do some of the other stuff.", "raw_text": "They, they have the benefit of having an incredibly good initial offer in that they offer, they operate on a freemium model where you can get in, you can generate a couple documents, chatbot, you can do all of that for free, and then it's a monthly or an annual subscription to actually be able to do some of the other stuff.", "start_time": 2865.92, "end_time": 2890.75, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 723, "text": "So that said, we've seen really, really strong results with them doing this model.", "raw_text": "So that said, we've seen really, really strong results with them doing this model.", "start_time": 2891.07, "end_time": 2898.03, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 724, "text": "But again, like I said, it's on the strength of the offer and kind of on what that target CPA would be.", "raw_text": "But again, like I said, it's on the strength of the offer and kind of on what that target CPA would be.", "start_time": 2898.19, "end_time": 2906.35, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 725, "text": "Yeah, let me touch on that.", "raw_text": "Yeah, let me touch on that.", "start_time": 2906.77, "end_time": 2908.45, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 726, "text": "Sorry, I was gonna say my concern with a three thousand dollar media budget over the, the ninety days, like that's.", "raw_text": "Sorry, I was gonna say my concern with a three thousand dollar media budget over the, the ninety days, like that's.", "start_time": 2908.69, "end_time": 2919.85, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 727, "text": "Saying.", "raw_text": "Saying.", "start_time": 2919.85, "end_time": 2920.21, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 728, "text": "Your target CPA is.", "raw_text": "Your target CPA is.", "start_time": 2922.29, "end_time": 2924.13, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 729, "text": "I should be able to do this.", "raw_text": "I should be able to do this.", "start_time": 2924.13, "end_time": 2925.09, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 730, "text": "Math in my head, but it was 3,000 for 30.", "raw_text": "Math in my head, but it was 3,000 for 30.", "start_time": 2925.09, "end_time": 2928.782, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 731, "text": "30 Days, so I think 9,000 for.", "raw_text": "30 Days, so I think 9,000 for.", "start_time": 2928.918, "end_time": 2931.09, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 732, "text": "Yeah, so they're saying you're like target CPA, you're going to be paying about a hundred dollars per booked meeting, which again, maybe that's feasible, maybe it's not.", "raw_text": "Yeah, so they're saying you're like target CPA, you're going to be paying about a hundred dollars per booked meeting, which again, maybe that's feasible, maybe it's not.", "start_time": 2931.33, "end_time": 2942.5, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 733, "text": "Again, I think it really depends on what that initial offer is.", "raw_text": "Again, I think it really depends on what that initial offer is.", "start_time": 2942.5, "end_time": 2945.7, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 734, "text": "So let's talk about this a little bit more.", "raw_text": "So let's talk about this a little bit more.", "start_time": 2946.18, "end_time": 2948.7, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 735, "text": "I don't want to take the entire time up, but.", "raw_text": "I don't want to take the entire time up, but.", "start_time": 2948.7, "end_time": 2950.66, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 736, "text": "So I was just kind of spitballing with them right on the call, Justin.", "raw_text": "So I was just kind of spitballing with them right on the call, Justin.", "start_time": 2951.7, "end_time": 2956.22, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 737, "text": "I was telling them the signet app mod story.", "raw_text": "I was telling them the signet app mod story.", "start_time": 2956.22, "end_time": 2958.9, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 738, "text": "It was taking them five weeks to convert a small application.", "raw_text": "It was taking them five weeks to convert a small application.", "start_time": 2960.02, "end_time": 2964.82, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 739, "text": "We showed in a $10,000 project we could do it in five days.", "raw_text": "We showed in a $10,000 project we could do it in five days.", "start_time": 2965.63, "end_time": 2969.95, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 740, "text": "That then turned into $2 million in work for us after that.", "raw_text": "That then turned into $2 million in work for us after that.", "start_time": 2971.71, "end_time": 2976.67, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 741, "text": "An initial, hey, we'll convert, we'll convert your application for 15k to prove the value.", "raw_text": "An initial, hey, we'll convert, we'll convert your application for 15k to prove the value.", "start_time": 2979.47, "end_time": 2987.95, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 742, "text": "That's a pretty compelling initial, actually, initial offering.", "raw_text": "That's a pretty compelling initial, actually, initial offering.", "start_time": 2991.08, "end_time": 2996.6, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 743, "text": "And for larger organizations, the upside is enormous.", "raw_text": "And for larger organizations, the upside is enormous.", "start_time": 2997.56, "end_time": 3001.48, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 744, "text": "Yeah, for sure, for sure.", "raw_text": "Yeah, for sure, for sure.", "start_time": 3001.64, "end_time": 3005.32, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 745, "text": "But yeah, again, I think, like I said, the devil will be in the details.", "raw_text": "But yeah, again, I think, like I said, the devil will be in the details.", "start_time": 3006.519, "end_time": 3011.4, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 746, "text": "And again, to kind of their point, what's nice is because we have that landing page template that exists and because we can spin up static ads pretty quickly and pretty inexpensively, that could be something that we test out a handful of offers first with the static ads, kind of like what they're doing.", "raw_text": "And again, to kind of their point, what's nice is because we have that landing page template that exists and because we can spin up static ads pretty quickly and pretty inexpensively, that could be something that we test out a handful of offers first with the static ads, kind of like what they're doing.", "start_time": 3011.4, "end_time": 3033.14, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 747, "text": "So we're not only testing the messaging, but we're also just testing, hey, are people more interested in a flat rate $10,000 modernize your application in under a week?", "raw_text": "So we're not only testing the messaging, but we're also just testing, hey, are people more interested in a flat rate $10,000 modernize your application in under a week?", "start_time": 3033.7, "end_time": 3043.86, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 748, "text": "Or is it AI roadmap, workshop, whatever it ends up being.", "raw_text": "Or is it AI roadmap, workshop, whatever it ends up being.", "start_time": 3044.34, "end_time": 3049.86, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 749, "text": "But we can test a couple different ones of those, see which one has that strongest cpa.", "raw_text": "But we can test a couple different ones of those, see which one has that strongest cpa.", "start_time": 3050.5, "end_time": 3056.02, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 750, "text": "And then to that point we can go in and say, all right, hey, yeah, application modernization one.", "raw_text": "And then to that point we can go in and say, all right, hey, yeah, application modernization one.", "start_time": 3056.34, "end_time": 3062.22, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 751, "text": "Yeah, we're giving them bucks per.", "raw_text": "Yeah, we're giving them bucks per.", "start_time": 3062.22, "end_time": 3064.98, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 752, "text": "Other one, we're giving them in at 200 bucks per.", "raw_text": "Other one, we're giving them in at 200 bucks per.", "start_time": 3065.62, "end_time": 3067.5, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 753, "text": "Let's run with the application modernization one, film a couple videos and push it and go from there.", "raw_text": "Let's run with the application modernization one, film a couple videos and push it and go from there.", "start_time": 3067.5, "end_time": 3074.96, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 754, "text": "But yeah, again, like, I think it.", "raw_text": "But yeah, again, like, I think it.", "start_time": 3078, "end_time": 3080.16, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 755, "text": "I think it could very, very well work.", "raw_text": "I think it could very, very well work.", "start_time": 3081.12, "end_time": 3085.28, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 756, "text": "I do.", "raw_text": "I do.", "start_time": 3085.92, "end_time": 3086.56, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 757, "text": "Again, I think it's just solely going to be, can we come up with that really compelling.", "raw_text": "Again, I think it's just solely going to be, can we come up with that really compelling.", "start_time": 3087.12, "end_time": 3093.6, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 758, "text": "That really compelling offer so that we have enough data to push back into meta to have it really start to optimize?", "raw_text": "That really compelling offer so that we have enough data to push back into meta to have it really start to optimize?", "start_time": 3094.56, "end_time": 3103.85, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 759, "text": "Because that's like, it hits that it can do crazy, crazy things.", "raw_text": "Because that's like, it hits that it can do crazy, crazy things.", "start_time": 3103.85, "end_time": 3110.17, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 760, "text": "Yeah, yeah, they said the same thing that you're.", "raw_text": "Yeah, yeah, they said the same thing that you're.", "start_time": 3110.25, "end_time": 3113.37, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 761, "text": "It's.", "raw_text": "It's.", "start_time": 3113.37, "end_time": 3113.85, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 762, "text": "It's really.", "raw_text": "It's really.", "start_time": 3113.85, "end_time": 3114.41, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 763, "text": "You really have to have a really good offering that is.", "raw_text": "You really have to have a really good offering that is.", "start_time": 3114.57, "end_time": 3120.01, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 764, "text": "That's bite size.", "raw_text": "That's bite size.", "start_time": 3120.09, "end_time": 3121.29, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 765, "text": "Right.", "raw_text": "Right.", "start_time": 3121.45, "end_time": 3121.77, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 766, "text": "It's got to be bite size.", "raw_text": "It's got to be bite size.", "start_time": 3121.77, "end_time": 3123.29, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 767, "text": "Like their offer is.", "raw_text": "Like their offer is.", "start_time": 3123.6, "end_time": 3124.72, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 768, "text": "I'll tell you, it's 90 days is 13 grand.", "raw_text": "I'll tell you, it's 90 days is 13 grand.", "start_time": 3124.8, "end_time": 3129.12, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 769, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 3129.52, "end_time": 3130, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 770, "text": "And then it's revenue share after that.", "raw_text": "And then it's revenue share after that.", "start_time": 3130.16, "end_time": 3132.08, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 771, "text": "So they're doing right.", "raw_text": "So they're doing right.", "start_time": 3133.04, "end_time": 3134.24, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 772, "text": "They're eating their own.", "raw_text": "They're eating their own.", "start_time": 3134.24, "end_time": 3135.2, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 773, "text": "Their own dog food.", "raw_text": "Their own dog food.", "start_time": 3135.2, "end_time": 3136.32, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 774, "text": "Yeah, yeah, yeah, yeah.", "raw_text": "Yeah, yeah, yeah, yeah.", "start_time": 3136.48, "end_time": 3139, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 775, "text": "I mean, I think.", "raw_text": "I mean, I think.", "start_time": 3139, "end_time": 3140.08, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 776, "text": "Let me.", "raw_text": "Let me.", "start_time": 3141.12, "end_time": 3141.76, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 777, "text": "Let us kind of take some time and kind of map out what this could look like in a little bit more detail.", "raw_text": "Let us kind of take some time and kind of map out what this could look like in a little bit more detail.", "start_time": 3142.16, "end_time": 3147.28, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 778, "text": "And again, I think let's revisit this at the next call.", "raw_text": "And again, I think let's revisit this at the next call.", "start_time": 3148.32, "end_time": 3152.92, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 779, "text": "We'll have you guys kind of like pull what some compelling offers could be.", "raw_text": "We'll have you guys kind of like pull what some compelling offers could be.", "start_time": 3153, "end_time": 3156.48, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 780, "text": "We'll do some brainstorming on that as well.", "raw_text": "We'll do some brainstorming on that as well.", "start_time": 3156.48, "end_time": 3158.32, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 781, "text": "But obviously you guys have probably a little bit of a clearer view of.", "raw_text": "But obviously you guys have probably a little bit of a clearer view of.", "start_time": 3158.32, "end_time": 3163.08, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 782, "text": "Yeah, I was going to ask that.", "raw_text": "Yeah, I was going to ask that.", "start_time": 3163.4, "end_time": 3164.52, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 783, "text": "What's interesting in, like, what's getting people excited?", "raw_text": "What's interesting in, like, what's getting people excited?", "start_time": 3164.76, "end_time": 3168.36, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 784, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 3169.16, "end_time": 3169.56, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 785, "text": "Paul, as you were thinking about this, were there any kind of offers that you've been kind of ruminating on?", "raw_text": "Paul, as you were thinking about this, were there any kind of offers that you've been kind of ruminating on?", "start_time": 3169.56, "end_time": 3174.6, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 786, "text": "I haven't spent a ton of time, honestly, chewing on it.", "raw_text": "I haven't spent a ton of time, honestly, chewing on it.", "start_time": 3177.89, "end_time": 3181.17, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 787, "text": "Okay, I see Justin's chewing on it right now, I think.", "raw_text": "Okay, I see Justin's chewing on it right now, I think.", "start_time": 3182.69, "end_time": 3188.61, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 788, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 3188.69, "end_time": 3189.17, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 789, "text": "But we'll think about it.", "raw_text": "But we'll think about it.", "start_time": 3191.73, "end_time": 3192.93, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 790, "text": "Okay.", "raw_text": "Okay.", "start_time": 3193.17, "end_time": 3193.73, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 791, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 3193.97, "end_time": 3194.41, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 792, "text": "Again, I, I think it's definitely worth looking into.", "raw_text": "Again, I, I think it's definitely worth looking into.", "start_time": 3194.41, "end_time": 3197.89, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 793, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 3198.45, "end_time": 3198.93, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 794, "text": "Okay.", "raw_text": "Okay.", "start_time": 3199.73, "end_time": 3200.37, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 795, "text": "All right.", "raw_text": "All right.", "start_time": 3202.54, "end_time": 3202.86, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 796, "text": "Very good, Kyle.", "raw_text": "Very good, Kyle.", "start_time": 3203.1, "end_time": 3205.1, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 797, "text": "I did breeze through local SEO, just that kind of.", "raw_text": "I did breeze through local SEO, just that kind of.", "start_time": 3205.1, "end_time": 3209.26, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 798, "text": "Our next step here is just Kind of scope out the landing page, the Google profile set up, and then maybe, you know, a platform for, for the business listings.", "raw_text": "Our next step here is just Kind of scope out the landing page, the Google profile set up, and then maybe, you know, a platform for, for the business listings.", "start_time": 3209.26, "end_time": 3217.74, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 799, "text": "Is there anything else you wanted to, to add here?", "raw_text": "Is there anything else you wanted to, to add here?", "start_time": 3218.3, "end_time": 3221.02, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 800, "text": "No, no.", "raw_text": "No, no.", "start_time": 3221.58, "end_time": 3222.34, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 801, "text": "Again, I, I think just whomever is your Nashville outpost, just make sure that if, if and when we set this up, that.", "raw_text": "Again, I, I think just whomever is your Nashville outpost, just make sure that if, if and when we set this up, that.", "start_time": 3222.34, "end_time": 3232.27, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 802, "text": "All right, hey, you're going to get a postcard from Google and they're going to be asking you to send a video of you unlocking your house and make sure you have like a laptop or two that has a Moreland connect sticker on it or something, just so that way it goes.", "raw_text": "All right, hey, you're going to get a postcard from Google and they're going to be asking you to send a video of you unlocking your house and make sure you have like a laptop or two that has a Moreland connect sticker on it or something, just so that way it goes.", "start_time": 3232.27, "end_time": 3247.83, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 803, "text": "All right, cool.", "raw_text": "All right, cool.", "start_time": 3247.83, "end_time": 3248.31, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 804, "text": "Yes, we're legit.", "raw_text": "Yes, we're legit.", "start_time": 3248.31, "end_time": 3249.07, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 805, "text": "Yes, we're actually operating in this area.", "raw_text": "Yes, we're actually operating in this area.", "start_time": 3249.07, "end_time": 3250.87, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 806, "text": "But I think from a local standpoint, getting those local SEO landers and then getting those Google business profiles stood up will make huge, huge inroads into helping to kind of build that footprint in those new markets.", "raw_text": "But I think from a local standpoint, getting those local SEO landers and then getting those Google business profiles stood up will make huge, huge inroads into helping to kind of build that footprint in those new markets.", "start_time": 3251.35, "end_time": 3266.99, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 807, "text": "So we're like, we're ready to do this now.", "raw_text": "So we're like, we're ready to do this now.", "start_time": 3267.47, "end_time": 3269.63, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 808, "text": "Like, we should start this whole process now.", "raw_text": "Like, we should start this whole process now.", "start_time": 3269.63, "end_time": 3272.15, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 809, "text": "Now, I did, I did want to confirm.", "raw_text": "Now, I did, I did want to confirm.", "start_time": 3272.15, "end_time": 3274.43, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 810, "text": "So we do have someone there.", "raw_text": "So we do have someone there.", "start_time": 3275.23, "end_time": 3277.23, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 811, "text": "Yes, lives there and he will have to provide his address, but you can hide it.", "raw_text": "Yes, lives there and he will have to provide his address, but you can hide it.", "start_time": 3277.89, "end_time": 3285.09, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 812, "text": "Is that how that works?", "raw_text": "Is that how that works?", "start_time": 3285.41, "end_time": 3286.69, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 813, "text": "Yes.", "raw_text": "Yes.", "start_time": 3287.01, "end_time": 3287.49, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 814, "text": "Like, so there needs to be a address that is not a P.O.", "raw_text": "Like, so there needs to be a address that is not a P.O.", "start_time": 3287.65, "end_time": 3291.25, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 815, "text": "Box there.", "raw_text": "Box there.", "start_time": 3291.25, "end_time": 3293.09, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 816, "text": "Basically, Google will then send him a postcard with either a code to enter back in that says, yes, I received this.", "raw_text": "Basically, Google will then send him a postcard with either a code to enter back in that says, yes, I received this.", "start_time": 3293.65, "end_time": 3302.29, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 817, "text": "So like, yes, this is like a place where humans actually are.", "raw_text": "So like, yes, this is like a place where humans actually are.", "start_time": 3302.53, "end_time": 3306.35, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 818, "text": "Or as of late, they've been doing, asking for some video verification where they're like, literally like, go stand out and get a video of the address of the building.", "raw_text": "Or as of late, they've been doing, asking for some video verification where they're like, literally like, go stand out and get a video of the address of the building.", "start_time": 3307.71, "end_time": 3319.23, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 819, "text": "But there is a way where we can basically hide the address, so that way people aren't finding his house.", "raw_text": "But there is a way where we can basically hide the address, so that way people aren't finding his house.", "start_time": 3320.35, "end_time": 3325.99, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 820, "text": "Trap.", "raw_text": "Trap.", "start_time": 3325.99, "end_time": 3326.43, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 821, "text": "Okay, but yeah, so in order to get started on that, what we'll do is we'll just need to track down who has access to the original Google business profile there and get us added to that.", "raw_text": "Okay, but yeah, so in order to get started on that, what we'll do is we'll just need to track down who has access to the original Google business profile there and get us added to that.", "start_time": 3327.55, "end_time": 3344.05, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 822, "text": "And then what we can do is we can start.", "raw_text": "And then what we can do is we can start.", "start_time": 3344.05, "end_time": 3348.37, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 823, "text": "We'll basically kind of make a group where we'll have the Greensburg location, we'll have the Nashville location, and then just as the other ones kind of come online, we can replicate those.", "raw_text": "We'll basically kind of make a group where we'll have the Greensburg location, we'll have the Nashville location, and then just as the other ones kind of come online, we can replicate those.", "start_time": 3348.37, "end_time": 3359.05, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 824, "text": "And then like I said, the local SEO landing pages will be pretty straightforward.", "raw_text": "And then like I said, the local SEO landing pages will be pretty straightforward.", "start_time": 3360.49, "end_time": 3364.33, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 825, "text": "We have templates that already exist.", "raw_text": "We have templates that already exist.", "start_time": 3364.97, "end_time": 3366.81, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 826, "text": "It'll just be getting those spun up, getting the right verbiage on them, and getting them added to the footer.", "raw_text": "It'll just be getting those spun up, getting the right verbiage on them, and getting them added to the footer.", "start_time": 3366.81, "end_time": 3372.41, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 827, "text": "But yeah, okay, so, yeah, in our, in our follow up, we'll put kind of some instructions on how to, how to find out.", "raw_text": "But yeah, okay, so, yeah, in our, in our follow up, we'll put kind of some instructions on how to, how to find out.", "start_time": 3372.89, "end_time": 3382.41, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 828, "text": "Well, how to add someone as a manager on the Google business profile and what email to add, and then we can kind of run with it from there.", "raw_text": "Well, how to add someone as a manager on the Google business profile and what email to add, and then we can kind of run with it from there.", "start_time": 3382.81, "end_time": 3391.21, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 829, "text": "Great.", "raw_text": "Great.", "start_time": 3392.65, "end_time": 3393.05, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 830, "text": "Yeah.", "raw_text": "Yeah.", "start_time": 3395.37, "end_time": 3395.73, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 831, "text": "So I'll build out some of these next steps just based on our conversations here today.", "raw_text": "So I'll build out some of these next steps just based on our conversations here today.", "start_time": 3395.73, "end_time": 3399.69, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 832, "text": "But, you know, expect some more blogs, the newsletter, may social all come in your way.", "raw_text": "But, you know, expect some more blogs, the newsletter, may social all come in your way.", "start_time": 3400.57, "end_time": 3405.61, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 833, "text": "And next steps on local SEO and paid.", "raw_text": "And next steps on local SEO and paid.", "start_time": 3406.49, "end_time": 3408.93, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 834, "text": "Like, we'll touch base again on paid during our next meeting, again with some of those offers and things.", "raw_text": "Like, we'll touch base again on paid during our next meeting, again with some of those offers and things.", "start_time": 3408.93, "end_time": 3413.54, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 835, "text": "All right, any other questions for us or.", "raw_text": "All right, any other questions for us or.", "start_time": 3416.1, "end_time": 3418.74, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 836, "text": "I'm good here.", "raw_text": "I'm good here.", "start_time": 3421.38, "end_time": 3422.18, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 837, "text": "All good.", "raw_text": "All good.", "start_time": 3422.74, "end_time": 3423.3, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 838, "text": "All right, well, thank you, guys.", "raw_text": "All right, well, thank you, guys.", "start_time": 3423.94, "end_time": 3425.38, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 839, "text": "Appreciate the time.", "raw_text": "Appreciate the time.", "start_time": 3425.38, "end_time": 3426.26, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 840, "text": "And we'll talk again soon.", "raw_text": "And we'll talk again soon.", "start_time": 3426.9, "end_time": 3428.26, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 841, "text": "I'll be early for the next one, I promise.", "raw_text": "I'll be early for the next one, I promise.", "start_time": 3428.74, "end_time": 3430.98, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 842, "text": "Bring the baby on.", "raw_text": "Bring the baby on.", "start_time": 3432.98, "end_time": 3433.94, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 843, "text": "We don't care.", "raw_text": "We don't care.", "start_time": 3433.94, "end_time": 3434.5, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 844, "text": "Yeah, yeah, no, I know.", "raw_text": "Yeah, yeah, no, I know.", "start_time": 3434.82, "end_time": 3436.42, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 845, "text": "It wasn't the baby.", "raw_text": "It wasn't the baby.", "start_time": 3437.5, "end_time": 3438.5, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 846, "text": "It was.", "raw_text": "It was.", "start_time": 3438.5, "end_time": 3439.02, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 847, "text": "Maddie and I were working on a biz dev call.", "raw_text": "Maddie and I were working on a biz dev call.", "start_time": 3440.3, "end_time": 3443.66, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 848, "text": "We might be starting to work with a Austrian underwear brand, so we're closing them.", "raw_text": "We might be starting to work with a Austrian underwear brand, so we're closing them.", "start_time": 3443.9, "end_time": 3451.26, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 849, "text": "Very cool.", "raw_text": "Very cool.", "start_time": 3451.66, "end_time": 3452.38, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 850, "text": "So expect some Austrian underwear.", "raw_text": "So expect some Austrian underwear.", "start_time": 3453.66, "end_time": 3455.7, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 851, "text": "Coming soon.", "raw_text": "Coming soon.", "start_time": 3455.7, "end_time": 3456.34, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 852, "text": "I was gonna say that could be the Christmas gift.", "raw_text": "I was gonna say that could be the Christmas gift.", "start_time": 3456.34, "end_time": 3458.38, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 853, "text": "You can wrap my vivid front parking pass in underwear.", "raw_text": "You can wrap my vivid front parking pass in underwear.", "start_time": 3460.7, "end_time": 3464.88, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 854, "text": "I'm totally good.", "raw_text": "I'm totally good.", "start_time": 3464.88, "end_time": 3465.76, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 855, "text": "Exactly.", "raw_text": "Exactly.", "start_time": 3468.32, "end_time": 3469.04, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 856, "text": "Well, fingers crossed that closes.", "raw_text": "Well, fingers crossed that closes.", "start_time": 3470, "end_time": 3471.84, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 857, "text": "Thanks, guys.", "raw_text": "Thanks, guys.", "start_time": 3472.48, "end_time": 3473.12, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}, {"index": 858, "text": "Thanks for guys.", "raw_text": "Thanks for guys.", "start_time": 3473.12, "end_time": 3474.08, "speaker_id": 2, "speaker_name": "Kyle Mollison"}, {"index": 859, "text": "Thanks.", "raw_text": "Thanks.", "start_time": 3474.88, "end_time": 3475.36, "speaker_id": 0, "speaker_name": "Paul Franke"}, {"index": 860, "text": "Bye.", "raw_text": "Bye.", "start_time": 3475.84, "end_time": 3476.32, "speaker_id": 1, "speaker_name": "VividFront - Springsteen Conf Room"}]

0

[]

fireflies

29258454192

2025-01-29 14:55:21.176000+00:00

2026-01-20 18:18:25.359000+00:00

No

2025-01-29 14:55:21.176000+00:00

2026-01-20 18:18:25.359000+00:00

29258454192

marketingqualifiedlead

VividFront

vividfront.com

10000000

Cleveland

United States

COMPUTER_SOFTWARE

50

OH