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The CEO’s Roadmap on Generative AI

project f2210ca5ddca5d56

Normalized: ceo s roadmap on generative ai

moreland_contracts

Entity Properties (gold project table)

project_id

f2210ca5ddca5d56

name

The CEO’s Roadmap on Generative AI

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created_at

2026-02-12 05:36:54.288209+00:00

updated_at

2026-02-12 05:36:54.288209+00:00

status

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billable

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recurring

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squad

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qa_partner

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project_manager

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lead_dev

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description

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state

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contract_total_fee

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34%

Moderate — a somewhat similar entity exists

100%

Strong source linkage

Source Mappings (51)

	Source	Source ID	Display Name	Confidence	Method	Status
	moreland_contracts	QQbhy3ajiK9XrA	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-04T18:06:50.708821+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	EQA/6VEtyECZjA	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-03T12:05:01.949217+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	SY7Uw7z25SbljA	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-26T18:06:25.762327+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	aPU1MQcvyOHckA	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-26T02:06:35.523727+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	mc5+LPszm499Ew	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-25T12:06:18.499807+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	P8oGY7ATjMik3g	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-25T00:05:53.347869+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	dQ1UoTs9SA3bDg	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-23T00:07:20.028665+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	QhPZSVHaTsWFmA	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-24T02:07:10.873277+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	fWS809i4EtZNmw	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-19T03:10:23.033901+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	ASngkim8rXt2Iw	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-22T02:06:26.831860+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	/sI3osATGAjImA	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-20T06:06:28.328309+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-20T02:07:16.082126+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-19T12:06:47.007254+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-24T12:06:12.977065+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-03T18:06:45.978254+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-04T02:07:02.080161+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-03T00:05:48.031190+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-25T18:07:02.718515+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-25T02:06:13.298156+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-24T06:06:19.271187+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-19T06:06:40.586698+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-22T12:06:12.110668+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	5Vsl7aVp6pDDbg	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-03T06:05:47.694654+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-04T00:06:39.313608+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-26T12:06:57.904892+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-26T00:06:35.857968+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	wkSZGAmAOZCliw	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-25T06:06:38.876089+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-19T03:12:28.880898+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-21T06:06:27.793186+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-21T02:06:49.319817+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-22T00:05:56.432182+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-23T02:06:43.228908+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	bM8k8GEaQW3vWg	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-23T12:06:19.929152+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-04T06:07:38.637560+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	lk8tDwhUSTBQQQ	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-04T12:06:23.989019+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-02T18:06:00.962836+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	BWGJ8D+af88Wjg	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-02T17:49:42.386993+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-02T17:49:55.636401+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-24T18:06:37.630064+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-23T18:07:08.443357+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-23T06:07:40.723895+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-20T18:05:52.929749+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-21T18:06:21.005199+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-21T12:06:13.822607+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-22T06:05:34.612444+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-20T12:06:25.012543+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
	moreland_contracts	ec4cxqKKUImGyA	The CEO’s Roadmap on Generative AI	1.00	exact	Active
Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-19T18:06:42.043698+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-21T00:07:17.498770+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-20T00:05:36.634345+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-02-24T00:06:05.749860+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —
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Source Record bronze_moreland_contracts_ma_project_contracts file_hash 896896dec6635d1216d31228ed058cf4 file_name BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf file_path https://morelandpartners.sharepoint.com/sites/MorelandConnect-BusinessDevelopment/Shared%20Documents/Internal%20-%20Business%20Development/Signet/BCG-Executive-Perspectives-CEOs-Roadmap-on-Generative-AI.pdf company Boston Consulting Group project_name The CEO’s Roadmap on Generative AI contact_person — contract_type — hourly_rate — estimated_hours — total_fee_estimate — brief_project_description Exploration of how CEOs can leverage Generative AI for business model innovation. start_date — extracted_at 2026-03-03T02:06:53.452360+00:00 raw_text_preview 0 Executive Perspectives The CEO’s Roadmap on Generative AI March 2023 Executive Perspectives 1 Introduction to this document In this BCG Executive Perspectives edition, we explore how CEOs can take full advantage of the coming revolution with Generative AI 1The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior. In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade. The most focused of business models, and the strongest of brands can be blown to bits by new information technology --Philip Evans, in his book "Blown to Bits" Similarly, it is clear that Generative AI will bring another major revolution across all businesses. Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation. This is no small task, and CEOs —who are likely several steps removed from the technology itself —may feel they are at a crossroads. But from our perspective, the priority for CEOs is not to be fully immersed in the technology. It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges. Copyright © 2023 by Boston Consulting Group. All rights reserved. 2 Human -AI augmentation of the future •Use cases focus around automation •Humans as passive recipients of technology tools •Humans as operators of processesPrior to Traditional ML With Traditional ML With Generative AI/Foundation ModelsFocus on standardization and routinization to reduce costs and replace human effort Focus on augmenting decision making to create most efficient systems and processes Focus on enabling greater productivity and creativity, to solve unsolved problems / Might augment decision making in some cases•Use cases around making decisions with data •Humans actively using technology with data • file_created_at 2024-03-15T19:25:51+00:00 file_modified_at 2024-03-15T15:37:07+00:00 created_by Paul Franke modified_by Paul Franke _dlt_meta —

The CEO’s Roadmap on Generative AI

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